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NM1402 - Design for Media Communication

Credit points: 3
Year: 2012
Student Contribution Band: Band 1
Administered by: School of Creative Arts

Available to all students

This subject provides students with an introduction to design skills in the area of visual communication design with an emphasis on corporate identity and social media. Students use a range of digital tools to develop visual communication iconography and produce a comprehensive corporate identity system. The history of graphic design from late 20th century to 21st century, is explored through discussion, research and reflection.

Learning Outcomes

  • ability to articulate relationships between various components of the digital design workflow;
  • ability to formulate strategies and tentative solutions to problem based learning tasks fundamental to the design process;
  • capacity to convey meaningful assessment or evaluation of a range of solutions offered for any design task;
  • competency in utilisation of relevant design software.

Graduate Qualities

  • The ability to define and to solve problems in at least one discipline area;
  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to find and access information using appropriate media and technologies;
  • The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
  • The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
  • The ability to speak and write clearly, coherently and creatively;
  • The ability to work individually and independently;
  • The ability to select and use appropriate tools and technologies;
  • The ability to use online technologies effectively and ethically.


Townsville, Study Period 2, Internal
Census Date 23-Aug-2012
Coord/Lect: <Person not found>.
Workload expectations:
  • 13 hours lectures
  • 26 hours tutorials
Assessment: quizzes (20%); design projects (65%); essay (15%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.