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LB5722 - Marketing Strategy, Analytics and Development

Credit points: 3
Year: 2021
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

Marketing Strategy, Analytics and Development is a fast paced subject providing a comprehensive understanding of marketing roles and functions within an organisation and the marketplace. This MBA Global subject introduces students to branding concepts at a personal branding level and builds skills to enable the completion of more complex strategic marketing planning and application at an organisational level. The underlying message contained in this subject is the need to always use marketing data, supported by sound theoretical knowledge, to make informed decisions concerning the introduction, innovation or discontinuance of market offerings. Students are introduced to different types of marketing data and gain experience with management level reporting tools. The subject is positioned for those aspiring to Executive and C-Suite career pathways. The subject accommodates those new to marketing and provides extension opportunities for those with prior marketing knowledge through developing skills in leading marketing change. The subject considers the future development of marketing through exploring the application of commercial skills to non-commercial environments.

Learning Outcomes

  • critically analyse the task of marketing;
  • examine the major functions that comprise the marketing tasks in organisations;
  • apply marketing concepts to real life marketing situations.

Subject Assessment

  • Oral > Presentation 1 - (40%) - Individual
  • Written > Critical appraisal/review - (40%) - Individual
  • Performance/Practice/Product > Portfolio - (20%) - Individual.
Inadmissible
Subject
Combinations:
LB5122

Availabilities

JCU Online, Study Period 81, External
Census Date 21-Jan-2021
Coordinator: Assoc. Professor Josephine Pryce, Dr Tracey Mahony
Lecturers: Dr Tracey Mahony, Ms Laura McClintock, Dr Sam Manger, Miss Amy Knurek, Ms Colleen Hodgins, Ms Penny Harris, <Person not found>, Mr Matthew Power, Mr Brett Sanderson, <Person not found>, Mrs Teju Kori, Ms Charity Alvarez, Miss Chetna Rosunee, Mr Lucky Subandi, Mrs Shweta Dhayal, <Person not found>, Miss Adelle D'Souza, Ms Carmela Gomez.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 65 hours - Online resources, including readings, screencasts, embedded quizzing
  • assessment and self-directed study
Method of Delivery: Online - JCU
Restrictions: Enrolment in this offering is restricted.

JCU Online, Study Period 85, External
Census Date 09-Sep-2021
Coordinator: Assoc. Professor Josephine Pryce, Dr Tracey Mahony
Lecturers: Dr Tracey Mahony, Ms Colleen Hodgins.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 65 hours - Online resources, including readings, screencasts, embedded quizzing
  • assessment and self-directed study
Method of Delivery: Online - JCU
Restrictions: Enrolment in this offering is restricted.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.