We've released the new Subject Search, designed to be simpler and faster than the application below.
LB5232 - Digital Marketing
Credit points: |
3 |
Year: |
2022 |
Student Contribution Band: |
Band
4 |
Administered by: |
College of Business, Law & Governance |
This subject focuses on digital and social media marketing and it addresses digital
disruption and the impact of a rapidly changing environment on marketing practice.
It explores the role of marketing in creating and delivering value propositions to
customers. In addition, it examines the ethical dilemmas, social and legal issues
surrounding the use of digital media, and encompasses consumer tribes, brand management,
website design, search engine optimisation, the digital marketing mix, campaign planning
and digital channel performance. This subject links leading-edge research, marketing
models and frameworks to practical organisational experience though case studies,
examples and readings.
Learning Outcomes
- evaluate the impact of digital media on the marketing mix and their implications for
consumer behaviour and marketing practices in a range of industry contexts;
- work collaboratively to plan and apply marketing tools and frameworks to develop,
implement and evaluate digital marketing strategies;
- describe the key forces in an organisations environment that are driving change in
marketing practices and critically examine the ethical, social, and legal issues associated
with the use of digital media for effective marketing.
Subject Assessment
- Written > Business plan - (45%) - Individual
- Written > Case study analysis - (30%) - Individual
- Performance/Practice/Product > Multimedia production - (25%) - Individual.
Prerequisites: |
LB5202 OR ANY INTRODUCTORY MARKETING SUBJECT |
Availabilities
|
JCU Brisbane,
Trimester 2,
Internal
|
Census Date 23-Jun-2022 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 1,
Internal
|
Census Date 10-Mar-2022 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 3,
Internal
|
Census Date 06-Oct-2022 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 07-Apr-2022 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturer:
|
Mr Dennis Ng. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 04-Aug-2022 |
Coordinator: |
Dr Emiel Eijdenberg |
Lecturer:
|
Dr Nurhafihz Noor. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
Townsville,
Trimester 3,
Mixed attendance
|
Census Date 06-Oct-2022 |
Face to face teaching
(tba)
|
Coordinator: |
Dr Breda McCarthy |
Lecturer:
|
Mrs Natasha Buttler. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Trimester 3,
External
|
Census Date 06-Oct-2022 |
Coordinator: |
Dr Breda McCarthy |
Lecturer:
|
Mrs Natasha Buttler. |
Method of Delivery: |
WWW - LearnJCU |
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.