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LB5202 - Marketing Management

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.

Learning Outcomes

  • understand marketing from a holistic perspective within the organisation;
  • analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
  • understand and apply the strategic planning and marketing decision process;
  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.

Subject Assessment

  • Invigilated > Other exams - (50%)
  • Marketing Plan (Group Assessment) - (30%)
  • Case Study (Individual Assessment) - (20%).
Inadmissible
Subject
Combinations:
BU5103

Availabilities

Cairns, Study Period 2, Mixed attendance
Census Date 27-Aug-2020
Face to face teaching (6pm - 9pm: 28th August and 25th September)
Coordinator: Dr Tracey Mahony
Lecturers: Mrs Suzie Pont, Dr Sam Manger, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Brisbane, Study Period 21, Internal
Census Date 09-Apr-2020
Coordinator: Dr Tracey Mahony
Lecturers: <Person not found>, Dr David Gration, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Brisbane, Study Period 22, Internal
Census Date 06-Aug-2020
Coordinator: Dr Tracey Mahony
Lecturers: <Person not found>, Mr Ian Kirkwood, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Brisbane, Study Period 23, Internal
Census Date 03-Dec-2020
Coordinator: Dr Tracey Mahony
Lecturers: <Person not found>, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Singapore, Study Period 51, Internal
Census Date 09-Apr-2020
Coordinator: Dr Tracey Mahony
Lecturers: Dr Malobi Mukherjee, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study
Restrictions: An enrolment quota applies to this offering.

JCU Singapore, Study Period 53, Internal
Census Date 03-Dec-2020
Coordinator: Dr Tracey Mahony, Dr Zahra Pourabedin
Lecturers: Dr Lisa Tombalakian, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

Townsville, Study Period 2, Mixed attendance
Census Date 27-Aug-2020
Face to face teaching (6pm - 9pm: 28th August and 25th September)
Lecturer: Dr Sam Manger.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures
  • assessment and self-directed study

Study Period 1, External
Census Date 26-Mar-2020
Coordinator: Dr Tracey Mahony
Lecturers: Dr Tracey Mahony, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.