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LB5202 - Marketing Management
| Credit points: | 3 |
| Year: | 2020 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.
Learning Outcomes
- understand marketing from a holistic perspective within the organisation;
- analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
- understand and apply the strategic planning and marketing decision process;
- critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.
Subject Assessment
- other exams (50%)
- marketing plan (group assessment) (30%)
- case study (individual assessment) (20%).
| Inadmissible Subject Combinations: |
BU5103 |
Availabilities |
|
| Townsville, Intensive, Study Period 10 | |
| Census Date 10-Dec-2020 | |
| Face to face teaching (6pm - 9pm: Dates TBA) | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| External, Study Period 1 | |
| Census Date 26-Mar-2020 | |
| Coord/Lect: | Mrs Tracey Mahony. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
| Cairns, Mixed attendance, Study Period 2 | |
| Census Date 27-Aug-2020 | |
| Face to face teaching (6pm - 9pm: Dates TBA) | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 09-Apr-2020 | |
| Coordinator: | Mrs Tracey Mahony |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Restrictions: |
An enrolment quota applies to this offering.
|
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 06-Aug-2020 | |
| Coordinator: | Mrs Tracey Mahony |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 03-Dec-2020 | |
| Coordinator: | Mrs Tracey Mahony |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 09-Apr-2020 | |
| Coordinator: | Mrs Tracey Mahony |
| Lecturer: | Dr David Gration. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 06-Aug-2020 | |
| Coordinator: | Mrs Tracey Mahony |
| Lecturers: | Mr Ian Kirkwood, Dr David Gration. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 03-Dec-2020 | |
| Coordinator: | Mrs Tracey Mahony |
| Lecturer: | Dr David Gration. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.