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LB5202 - Marketing Management

Credit points: 03
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.

Learning Outcomes

  • understand marketing from a holistic perspective within the organisation;
  • analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
  • understand and apply the strategic planning and marketing decision process;
  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.
Inadmissible
Subject
Combinations:
BU5103

Availabilities

Townsville, Limited, Study Period 2
Census Date 29-Aug-2019
Face to face teaching (6pm - 9pm: Dates TBA)
Coord/Lect: Mrs Tracey Mahony.
Contact hours:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
    Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

    External, Study Period 1
    Census Date 28-Mar-2019
    Coord/Lect: Mrs Tracey Mahony.
    Contact hours:
    • 0 hours
      Method of Delivery: WWW - LearnJCU
      Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

      Cairns, Limited, Study Period 2
      Census Date 29-Aug-2019
      Face to face teaching (6pm - 9pm: Dates TBA)
      Coordinator: Mrs Tracey Mahony
      Lecturer: Mrs Suzie Pont.
      Contact hours:
      • 36 hours lectures - Combination of Lectures, Workshops and Seminars
        Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

        JCU Singapore, Internal, Study Period 51
        Census Date 11-Apr-2019
        Coordinator: Mrs Tracey Mahony
        Lecturer: Mrs Malobi Mukherjee.
        Contact hours:
        • 36 hours lectures - Combination of Lectures, Workshops and Seminars
          Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).
          Restrictions: An enrolment quota applies to this offering.

          JCU Singapore, Internal, Study Period 52
          Census Date 08-Aug-2019
          Coordinator: Mrs Tracey Mahony
          Contact hours:
          • 36 hours lectures - Combination of Lectures, Workshops and Seminars
            Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

            JCU Singapore, Internal, Study Period 53
            Census Date 05-Dec-2019
            Coordinator: Mrs Tracey Mahony
            Contact hours:
            • 36 hours lectures - Combination of Lectures, Workshops and Seminars
              Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

              JCU Singapore, Block, Study Period 54
              Census Date 21-Mar-2019
              Face to face teaching (Please contact College for face to face dates for 2017)
              Coordinator: Mrs Tracey Mahony
              Contact hours:
              • 36 hours lectures - Combination of Lectures, Workshops and Seminars
                Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

                JCU Brisbane, Internal, Study Period 21
                Census Date 11-Apr-2019
                Coordinator: Mrs Tracey Mahony
                Lecturer: Dr David Gration.
                Contact hours:
                • 36 hours lectures - Combination of Lectures, Workshops and Seminars
                  Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

                  JCU Brisbane, Internal, Study Period 22
                  Census Date 08-Aug-2019
                  Coordinator: Mrs Tracey Mahony
                  Lecturer: Dr David Gration.
                  Contact hours:
                  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
                    Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

                    JCU Brisbane, Internal, Study Period 23
                    Census Date 05-Dec-2019
                    Coordinator: Mrs Tracey Mahony
                    Lecturers: Mr Ian Kirkwood, Ms Sangeeta Rai.
                    Contact hours:
                    • 36 hours lectures - Combination of Lectures, Workshops and Seminars
                      Assessment: other exams (50%); marketing plan (group assessment) (30%); case study (individual assessment) (20%).

                      Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.