Are you thinking of starting a business and unsure who your market is; where to reach
them; what to say to them; how to evaluate marketing investment; or what to benchmark
to measure future success? Are you already in an organisation and have learnt some
marketing skills along the way but unsure if you know the latest techniques to generate
a better return on investment? To support you in strategically building your business,
Marketing Essentials translates the latest marketing theory and techniques into a
practical toolkit for you to apply in your industry context. The subject provides
a comprehensive understanding of the role of strategically planned marketing activity
in organisations and emphasises innovative customer value, building strong brands
and creating effective market communications utilising current and emerging technology.
Availabilities
|
Cairns,
Trimester 3,
Mixed attendance
|
Census Date 06-Oct-2022 |
Face to face teaching
(6pm - 9pm: Dates TBA)
|
Coordinator: |
Dr Tracey Mahony, Mrs Natasha Buttler |
Lecturers:
|
Mrs Suzie Pont, Mrs Natasha Buttler. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive) - Combination of Lectures, Workshops and Seminars
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 1,
Internal
|
Census Date 10-Mar-2022 |
Coordinator: |
Dr Tracey Mahony |
Lecturer:
|
Mr Patrick Goh. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive) - Combination of Lectures, Workshops and Seminars
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 2,
Internal
|
Census Date 23-Jun-2022 |
Coordinator: |
Dr Tracey Mahony |
Lecturer:
|
Mr Luke Spiller. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive) - Combination of Lectures, Workshops and Seminars
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 3,
Internal
|
Census Date 06-Oct-2022 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive) - Combination of Lectures, Workshops and Seminars
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 04-Aug-2022 |
Coordinator: |
Assoc. Professor Pengji Wang |
Lecturer:
|
Dr Boon Lim. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive) - Combination of Lectures, Workshops and Seminars
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 01-Dec-2022 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive) - Combination of Lectures, Workshops and Seminars
- assessment and self-directed study
|
|
|
Townsville,
Trimester 3,
Mixed attendance
|
Census Date 06-Oct-2022 |
Face to face teaching
(Dates to be advised)
|
Coordinator: |
Mrs Natasha Buttler |
Lecturers:
|
Dr Breda McCarthy, Dr Tracey Mahony, Mrs Natasha Buttler. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive) - Combination of Lectures, Workshops and Seminars
- assessment and self-directed study
|
|
|
Trimester 1,
External
|
Census Date 10-Mar-2022 |
Coord/Lect: |
Dr Tracey Mahony. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|