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LB5202 - Marketing Management

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.

Learning Outcomes

  • understand marketing from a holistic perspective within the organisation;
  • analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
  • understand and apply the strategic planning and marketing decision process;
  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.

Subject Assessment

  • other exams (50%)
  • marketing plan (group assessment) (30%)
  • case study (individual assessment) (20%).
Inadmissible
Subject
Combinations:
BU5103

Availabilities

Townsville, Mixed attendance, Study Period 2
Census Date 27-Aug-2020
Face to face teaching (6pm - 9pm: Dates TBA)
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

External, Study Period 1
Census Date 26-Mar-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Cairns, Mixed attendance, Study Period 2
Census Date 27-Aug-2020
Face to face teaching (6pm - 9pm: Dates TBA)
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study
Restrictions: An enrolment quota applies to this offering.

JCU Singapore, Internal, Study Period 52
Census Date 06-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 53
Census Date 03-Dec-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Singapore, Intensive, Study Period 54
Census Date 19-Mar-2020
Face to face teaching (Please contact College for face to face dates for 2017)
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 21
Census Date 09-Apr-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 22
Census Date 06-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 23
Census Date 03-Dec-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.