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LB5132 - Multinational Corporations and International Markets

Credit points: 3
Year: 2023
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

Multinational Corporations (MNCs) are, beyond a doubt, among the most powerful global forces today. These large organisations maintain footholds and assets across international boundaries, and in some cases, annual revenue exceeds the GDPs of small nations. This subject seeks to equip students for careers in MNCs in both mature and emerging markets. The subject encompasses three sections of MNCs' strategy and operation. First, this subject will familiarise students with organisational structures of MNCs, the local-regional-global nexus of MNC operations environments, and crucial aspects of social-corporate responsibility. Through critical analysis of case studies, students will learn about operations, management and marketing in multinational/transnational environments, preparing them for leadership roles in these global organisations. This subject also introduces students to the ways in which private businesses can leverage on a plethora of public funding to defray operation costs and encourage innovation and investment through public-private partnerships. Students will understand how they can benefit from identifiable interface points within government visions for economic development. This subject lastly focuses on managing the opportunities and challenges of marketing new and existing products or services in the international market. Managing these challenges in an increasingly complex global environment requires being able to develop and implement effective marketing strategies for organisational success. The subject facilitates the students' understanding thematically by demonstrating and applying core marketing principles to the global marketplace.

Learning Outcomes

  • Compare and contrast mature and emerging markets of MNC's in in the local, regional, and global nexuses;
  • Critically examine operations, management and marketing of MNC's;
  • Identify and analyse social corporate responsibility of MNC's;
  • Identify and analyse the role of stakeholders in public and private partnerships under different economic systems and within government visions for economic development.

Subject Assessment

  • Written > Examination (centrally administered) - (30%) - Individual
  • Written > Case study analysis - (30%) - Individual
  • Marketing Report and Presentation - (40%) - Group.


JCU Singapore, Study Period 51, Internal
Census Date 06-Apr-2023
Coordinator: Assoc. Professor Pengji Wang, Assoc. Professor Adrian Kuah
Lecturer: Ms Daphne Yiu.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.