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IA3101 - Media and Race Relations

Credit points: 3
Year: 2014
Student Contribution Band: Band 1
Administered by: School of Indigenous Australian Studies (pre 2015)

Available to all undergraduate degree students.

This subject explores race relations within the context of the Australian media, past and present. The subject deals with the nature of racial consciousness represented by the media, in particular, the role media plays in influencing individual and community perceptions of racial difference and cultural diversity. Students will explore the power of language and the subsequent impact of stereotyping, cultural bias, and both negative and positive portrayal of Aboriginal and Torres Strait Islander people, as well as other ethnic groups. Students will be introduced to issues through online learning activities including e-mail, digital media and reading materials. Therefore, it is essential that students have access to the World Wide Web to complete this subject. Students should note that this is a third year subject and successful completion of some second year subjects is advisable prior to enrolling in this subject.

Learning Outcomes

  • Critically analyse race relation theories which underpin media representation of different ethnic groups;
  • Deconstruct the impact of media representation on societal beliefs and attitudes;
  • Critically evaluate media and race relations in the context of Reconciliation and Multiculturalism;
  • Develop a media release that demonstrates the ability to use appropriate academic language and formatting.


External, Study Period 1
Census Date 27-Mar-2014
Coordinator: Assoc. Professor Felecia Watkin
Lecturers: <Person not found>, Professor Yvonne Cadet-James, <Person not found>.
Method of Delivery: WWW - LearnJCU
Assessment: multidraft Essays (50%); assignments (25%); develop media release (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.