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|Student Contribution Band:||Band 4|
|Administered by:||College of Arts, Society & Education|
This subject deepens students' understanding of the principles, practices, and theories of Public Relations by providing training in organising Public Relations campaigns and related activities. Students become familiar with practical Public Relations writing and develop skills in finding, organising, and presenting Public Relations information. Particular emphasis is placed on producing such key documents as media alerts, media releases, backgrounders and other relevant material. Students work in small teams to produce campaigns that demonstrate professional approaches to all major aspects of Public Relations work.
|To undertake this subject, students must have successfully completed 12 credit points (four subjects) of level 1 study at tertiary level|
|CU2021 CU5021 IA2200 JN2016 JN2200 JN3200 JN5200|
|Study Period 1, External|
|Census Date 25-Mar-2021|
|Coord/Lect:||Assoc. Professor Amy Forbes.|
The student workload for this 3 credit point subject is approximately 130 hours.
|Method of Delivery:||WWW - LearnJCU|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.