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CU3021 - Public Relations Campaigns

[Offered in odd-numbered years in JCU Brisbane, JCU Singapore. ]

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Arts and Social Sciences (pre 2015)

This subject deepens students' understanding of the principles, practices, and theories of Public Relations by providing training in organising Public Relations campaigns and related activities. Students become familiar with practical Public Relations writing and develop skills in finding, organising, and presenting Public Relations information. Particular emphasis is placed on producing such key documents as media alerts, media releases, backgrounders and other relevant material. Students work in small teams to produce campaigns that demonstrate professional approaches to all major aspects of Public Relations work.

Learning Outcomes

  • an understanding of the role Public Relations plays in facilitating many forms of communication;
  • the ability to prepare and write Public Relations documents such as media alerts and media releases;
  • an understanding of the basics of Public Relations campaigns.
Assumed
Knowledge:
To undertake this subject, students must have successfully completed 12 credit points (four subjects) of level 1 study at tertiary level
Inadmissible
Subject
Combinations:
CU2021 CU5021 IA2200 JN2016 JN2200 JN3200 JN5200

Availabilities

Townsville, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Assoc. Professor Amy Forbes
Lecturers: Mr Patrick Goh, <Person not found>.
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

External, Study Period 1
Census Date 27-Mar-2014
Coordinator: Assoc. Professor Amy Forbes
Lecturers: Mr Patrick Goh, Assoc. Professor Amy Forbes, <Person not found>.
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (40%); (20%); assignments (40%).

Cairns, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Assoc. Professor Amy Forbes
Lecturers: Mr Patrick Goh, <Person not found>.
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coordinator: Assoc. Professor Amy Forbes
Lecturers: Ms Pamela Pilapil, Mr Desmond Chow.
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coordinator: Dr Marie Oelgemoeller
Lecturer: Ms Pamela Pilapil.
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).
Restrictions: An enrolment quota applies to this offering.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.