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CU3021 - Public Relations Campaigns

[Offered in odd-numbered years in JCU Brisbane. ]

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Arts, Society & Education

This subject deepens students' understanding of the principles, practices, and theories of Public Relations by providing training in organising Public Relations campaigns and related activities. Students become familiar with practical Public Relations writing and develop skills in finding, organising, and presenting Public Relations information. Particular emphasis is placed on producing such key documents as media alerts, media releases, backgrounders and other relevant material. Students work in small teams to produce campaigns that demonstrate professional approaches to all major aspects of Public Relations work.

Learning Outcomes

  • critically discuss of the role Public Relations plays in facilitating many forms of communication;
  • plan, prepare and write public relations documents such as media alerts and media releases;
  • develop and draft a public relations campaign.

Subject Assessment

  • end of semester exam (40%)
  • (10%)
  • assignments (50%).
Assumed
Knowledge:
To undertake this subject, students must have successfully completed 12 credit points (four subjects) of level 1 study at tertiary level
Inadmissible
Subject
Combinations:
CU2021 CU5021 IA2200 JN2016 JN2200 JN3200 JN5200

Availabilities

External, Study Period 1
Census Date 26-Mar-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 39 hours - Other
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

JCU Brisbane, Internal, Study Period 23
Census Date 03-Dec-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 13 hours lectures
  • 20 hours tutorials
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 21
Census Date 09-Apr-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 13 hours lectures
  • 20 hours tutorials
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.