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CP5636 - e-Strategic Management
| Credit points: | 3 |
| Year: | 2023 |
| Student Contribution Band: | Band 2 |
| Administered by: | College of Science and Engineering |
This subject investigates enabling information, communication technologies and the "big picture" ramifications for strategic management in a global digital market. The subject explores applications that currently exist to enable management at the strategic level for forecasting, planning, implementing and measuring performance combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. This subject will analyse current technologies for limitations and investigate new emerging technologies. The synthesis will cover e-business, e-commerce, e-marketing, e-government and e-tourism.
Learning Outcomes
- critique the main elements of an e-business;
- develop an e-business strategy for a company;
- evaluate the components of a business model;
- analyse the privacy and legal issues surrounding e-business;
- analyse the technologies that can enable a competitive advantage in e-business.
Subject Assessment
- Written > Test/Quiz 1 - (30%) - Individual
- Written > Case study analysis - (10%) - Individual
- Written > Project report - (30%) - Individual
- Written > Technical report - (30%) - Individual.
| Inadmissible Subject Combinations: |
CP3401 |
Availabilities |
|
| Cairns, Study Period 2, Internal | |
| Census Date 24-Aug-2023 | |
| Coord/Lect: | Dr Art Suwanwiwat. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 52, Internal | |
| Census Date 03-Aug-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 53, Internal | |
| Census Date 30-Nov-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Townsville, Study Period 2, Internal | |
| Census Date 24-Aug-2023 | |
| Coord/Lect: | Dr Art Suwanwiwat. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Study Period 2, External | |
| Census Date 24-Aug-2023 | |
| Coord/Lect: | Dr Art Suwanwiwat. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.