CP5636 - e-Strategic Management
|Student Contribution Band:
||College of Science and Engineering
This subject investigates enabling information, communication technologies and the
"big picture" ramifications for strategic management in a global digital market. The
subject explores applications that currently exist to enable management at the strategic
level for forecasting, planning, implementing and measuring performance combined across
disciplines to gain competitive advantages, increase growth, enter emerging markets
and maintain current markets. This subject will analyse current technologies for limitations
and investigate new emerging technologies. The synthesis will cover e-business, e-commerce,
e-marketing, e-government and e-tourism.
- critique the main elements of an e-business;
- develop an e-business strategy for a company;
- evaluate the components of a business model;
- analyse the privacy and legal issues surrounding e-business;
- analyse the technologies that can enable a competitive advantage in e-business.
- assignments (30%)
- assignment 2 (30%)
- assignment & case study (40%).
Study Period 2
|Census Date 27-Aug-2020
||Professor Ickjai Lee.
The student workload for this
credit point subject is approximately
- 40 hours - Combined Lectures, Tutorials/Workshops/Practicals and Lecturer directed activities
- assessment and self-directed study
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest