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CP3401 - e-Strategic Management
| Credit points: | 3 |
| Year: | 2020 |
| Student Contribution Band: | Band 2 |
| Administered by: | College of Science and Engineering |
In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.
Learning Outcomes
- critique the main elements of an e-business;
- develop an e-business strategy for a company;
- evaluate the components of a business model;
- analyse the privacy and legal issues surrounding e-business.
Subject Assessment
- assignment 1 (30%)
- assignment 2 (30%)
- assignment 3 (40%).
| Prerequisites: | MINIMUM OF 24 CREDIT POINTS |
| Inadmissible Subject Combinations: |
CP5636 |
Availabilities |
|
| Townsville, Internal, Study Period 2 | |
| Census Date 27-Aug-2020 | |
| Coord/Lect: | Professor Ickjai Lee, Dr Mangalam Sankupellay. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| External, Study Period 2 | |
| Census Date 27-Aug-2020 | |
| Coordinator: | Dr Mangalam Sankupellay |
| Lecturers: | Professor Ickjai Lee, Dr Mangalam Sankupellay. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Cairns, Internal, Study Period 2 | |
| Census Date 27-Aug-2020 | |
| Coord/Lect: | Professor Ickjai Lee. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 06-Aug-2020 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 03-Dec-2020 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.