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CP3401 - e-Strategic Management

Credit points: 03
Year: 2019
Student Contribution Band: Band 2
Administered by: College of Science and Engineering

In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.

Learning Outcomes

  • critique the main elements of an e-business;
  • develop an e-business strategy for a company;
  • evaluate the components of a business model;
  • analyse the privacy and legal issues surrounding e-business.
Prerequisites: MINIMUM OF 24 CREDIT POINTS
Inadmissible
Subject
Combinations: 		CP5636

Availabilities
Townsville, Internal, Study Period 2
Census Date 29-Aug-2019
Coordinator: Dr Mangalam Sankupellay
Contact hours:
  • 13 hours lectures
  • 26 hours practicals
    Assessment: assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).

    External, Study Period 2
    Census Date 29-Aug-2019
    Coordinator: Dr Mangalam Sankupellay
    Lecturers: Professor Ickjai Lee, Dr Mangalam Sankupellay.
    Contact hours:
    • 0 hours
      Assessment: assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).

      Cairns, Internal, Study Period 2
      Census Date 29-Aug-2019
      Coordinator: Dr Mangalam Sankupellay
      Lecturer: Professor Ickjai Lee.
      Contact hours:
      • 13 hours lectures
      • 26 hours practicals
        Assessment: assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).

        JCU Singapore, Internal, Study Period 52
        Census Date 08-Aug-2019
        Contact hours:
        • 39 hours - Combined Lectures; Tutorials/Workshops/ Practicals; Lecturer directed activities
          Assessment: assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).

          Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.