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CP3401 - e-Strategic Management

Credit points: 3
Year: 2021
Student Contribution Band: Band 2
Administered by: College of Science and Engineering

In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.

Learning Outcomes

  • critique the main elements of an e-business;
  • develop an e-business strategy for a company;
  • evaluate the components of a business model;
  • analyse the privacy and legal issues surrounding e-business.

Subject Assessment

  • Written > Test/Quiz 1 - (30%) - Individual
  • Oral > Presentation 1 - (10%) - Individual
  • Written > Project report - (30%) - Individual
  • Written > Technical report - (30%) - Individual.
Prerequisites: MINIMUM OF 24 CREDIT POINTS
Inadmissible
Subject
Combinations:
CP5636

Availabilities

Townsville, Internal, Study Period 2
Census Date 26-Aug-2021
Coord/Lect: Dr Chao Chen.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 34 hours - Combined Lectures, Practicals and Lecturer directed activities
  • assessment and self-directed study

External, Study Period 2
Census Date 26-Aug-2021
Coord/Lect: Dr Chao Chen.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 34 hours - Combined Lectures, Practicals and Lecturer directed activities
  • assessment and self-directed study

Cairns, Internal, Study Period 2
Census Date 26-Aug-2021
Coordinator: Dr Chao Chen
Lecturers: Dr Jason Holdsworth, Dr Chao Chen.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 34 hours - Combined Lectures, Practicals and Lecturer directed activities
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 52
Census Date 05-Aug-2021
Coordinator: Dr Chao Chen
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 39 hours - Combined Lectures; Tutorials/Workshops/ Practicals; Lecturer directed activities
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 23
Census Date 07-Oct-2021
Coordinator: Dr Chao Chen
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 13 hours lectures (didactic or interactive)
  • 26 hours practicals
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 21
Census Date 11-Mar-2021
Coordinator: Dr Chao Chen
Lecturer: Mr Brett Vance.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 13 hours lectures (didactic or interactive)
  • 26 hours practicals
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.