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CP3401 - e-Strategic Management
Credit points: |
3 |
Year: |
2023 |
Student Contribution Band: |
Band
2 |
Administered by: |
College of Science and Engineering |
In this subject, students investigate enabling information, communication technologies
and the "big picture" ramifications for e-strategic management in a global market.
Students explore applications of current technologies combined across disciplines
to gain competitive advantages, increase growth, enter emerging markets and maintain
current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing,
e-government and e-tourism.
Learning Outcomes
- critique the main elements of an e-business;
- develop an e-business strategy for a company;
- evaluate the components of a business model;
- analyse the privacy and legal issues surrounding e-business.
Subject Assessment
- Written > Test/Quiz 1 - (30%) - Individual
- Oral > Presentation 1 - (10%) - Individual
- Written > Project report - (30%) - Individual
- Written > Technical report - (30%) - Individual.
Prerequisites: |
MINIMUM OF 24 CREDIT POINTS |
Inadmissible Subject Combinations:
|
CP5636 |
Availabilities
|
Cairns,
Study Period 2,
Internal
|
Census Date 24-Aug-2023 |
Coord/Lect: |
Dr Art Suwanwiwat. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 13 hours lectures
- 24 hours specialised
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 3,
Internal
|
Census Date 05-Oct-2023 |
Coordinator: |
Dr Art Suwanwiwat |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 13 hours lectures
- 24 hours specialised
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 1,
Internal
|
Census Date 09-Mar-2023 |
Coordinator: |
Dr Art Suwanwiwat |
Lecturer:
|
Ms Jo-Anne Clark. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 13 hours lectures
- 24 hours specialised
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 2,
Internal
|
Census Date 22-Jun-2023 |
Coordinator: |
Dr Art Suwanwiwat |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 13 hours lectures
- 24 hours specialised
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 03-Aug-2023 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 13 hours lectures
- 24 hours specialised
- assessment and self-directed study
|
|
|
Townsville,
Study Period 2,
Internal
|
Census Date 24-Aug-2023 |
Coord/Lect: |
Dr Art Suwanwiwat. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 13 hours lectures
- 24 hours specialised
- assessment and self-directed study
|
|
|
Study Period 2,
External
|
Census Date 24-Aug-2023 |
Coord/Lect: |
Dr Art Suwanwiwat. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 24 hours online activity
- 13 hours online Seminars
- assessment and self-directed study
|
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.