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CP3401 - e-Strategic Management
| Credit points: | 3 |
| Year: | 2023 |
| Student Contribution Band: | Band 2 |
| Administered by: | College of Science and Engineering |
In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.
Learning Outcomes
- critique the main elements of an e-business;
- develop an e-business strategy for a company;
- evaluate the components of a business model;
- analyse the privacy and legal issues surrounding e-business.
Subject Assessment
- Written > Test/Quiz 1 - (30%) - Individual
- Oral > Presentation 1 - (10%) - Individual
- Written > Project report - (30%) - Individual
- Written > Technical report - (30%) - Individual.
| Prerequisites: | MINIMUM OF 24 CREDIT POINTS |
| Inadmissible Subject Combinations: |
CP5636 |
Availabilities |
|
| Cairns, Study Period 2, Internal | |
| Census Date 24-Aug-2023 | |
| Coord/Lect: | Dr Art Suwanwiwat. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 3, Internal | |
| Census Date 05-Oct-2023 | |
| Coordinator: | Dr Art Suwanwiwat |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 1, Internal | |
| Census Date 09-Mar-2023 | |
| Coordinator: | Dr Art Suwanwiwat |
| Lecturer: | Ms Jo-Anne Clark. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 2, Internal | |
| Census Date 22-Jun-2023 | |
| Coordinator: | Dr Art Suwanwiwat |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 52, Internal | |
| Census Date 03-Aug-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Townsville, Study Period 2, Internal | |
| Census Date 24-Aug-2023 | |
| Coord/Lect: | Dr Art Suwanwiwat. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Study Period 2, External | |
| Census Date 24-Aug-2023 | |
| Coord/Lect: | Dr Art Suwanwiwat. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.