JCU Australia logo

Subject Search

CP2017 - Interactive e-Business

Credit points: 3
Year: 2012
Student Contribution Band: Band 2
Administered by: School of Business

This subject will introduce students to the ways in which organisations and businesses use the Internet and emerging technologies in business activities. Concepts and features of e-business and m-business technologies will be presented. The nature of core e-business and m-business activities will be discussed. Topics covered are technology infrastructure, business models, security challenges, legal and ethical issues, trends, and case studies for e-business/m-business.

Learning Outcomes

  • Be able to identify and understand different web- based interfaces, including online auctions, virtual communities and web portals;
  • Be able to describe revenue models, web-based marketing and business-to-business (B2B) strategies;
  • Be able to describe infrastructure, hardware and software supports for e-Business;
  • Be able to define and plan solutions for e-Business;
  • Be aware and understand the various security, legal, ethical and tax issues related to e-Business.

Graduate Qualities

  • The ability to define and to solve problems in at least one discipline area;
  • An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
  • The ability to speak and write clearly, coherently and creatively;
  • The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
  • The ability to select and use appropriate tools and technologies.
Assumed
Knowledge:
Students are expected to understand the basics of computer hardware and software, as well as understand the fundamental concepts in data communications and the Internet.

Availabilities

Beijing UT, Study Period 69, Internal
Census Date 13-Dec-2012
Coordinator: <Person not found>
Workload expectations:
  • 26 hours lectures
  • 24 hours practicals - only the first hour of each practical is supervised
Assessment: end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%).

Cairns, Study Period 2, Internal
Census Date 23-Aug-2012
Coord/Lect: <Person not found>.
Workload expectations:
  • 26 hours lectures
  • 24 hours practicals - (only the first hour of each practical is supervised)
Assessment: end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%).

Townsville, Study Period 2, Internal
Census Date 23-Aug-2012
Coord/Lect: <Person not found>.
Workload expectations:
  • 26 hours lectures
  • 24 hours practicals - only the first hour of each practical is supervised
Assessment: end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.