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CP1405 - Gamification

Credit points: 3
Year: 2019
Student Contribution Band: Band 2
Administered by: College of Science and Engineering

Students are introduced to the concepts and techniques of using 'serious games' and 'gamification' to achieve business goals in areas such as marketing, human resources management, productivity enhancement, training, customer engagement, and innovation. Real-world case studies are used to identify effective strategies, techniques and metrics for serious game and gamification to solve business problems. Legal and ethical issues related to serious games and gamification are introduced.

Learning Outcomes

  • explain different types of gamification and applications;
  • apply concepts of motivation and user-based design to gamification;
  • evaluate existing serious games and gamification techniques and applications;
  • apply concepts and techniques of gamification to create games to achieve business goals.
Inadmissible
Subject
Combinations:
CP1805

Availabilities

JCU Singapore, Study Period 52, Internal
Census Date 08-Aug-2019
Coordinator: Dr Kyungmi Joanne Lee
Lecturer: Dr Da Sheng Liu.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 50 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (40%); assignments (20%); practicals (20%); presentation (20%).

Study Period 1, External
Census Date 28-Mar-2019
Coordinator: Dr Kyungmi Joanne Lee, Assoc. Professor Roberto Dillon
Lecturer: Dr Randy Zhu.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (40%); assignments (20%); practicals (20%); presentation (20%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.