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BX3194 - Destination Management and Planning

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

The vast majority of tourist experiences and activities occur in tourism destination regions. The boundaries of tourism destinations are often political and can vary from national to local government areas. The core objective of tourism planning and management is to create and support a sustainable tourism destination. This subject focuses on the roles and activities of governments, development agencies and destination management organisations in the management of sustainable tourism destinations.

Learning Outcomes

  • critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;
  • analyse the process and challenges associated with the development of destination management plans and strategies;
  • appraise the multidimensional nature of destination competitiveness.
Prerequisites: 18CP OF SUBJECTS
Inadmissible
Subject
Combinations:
BX3092 BX3094

Availabilities

Townsville, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: assignments (40%); presentation on the project (30%); problem based workbook (30%).

External, Study Period 1
Census Date 27-Mar-2014
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: assignments (40%); presentation on the project (30%); problem based workbook (30%).

Cairns, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Professor Gianna Moscardo
Lecturer: <Person not found>.
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: assignments (40%); presentation on the project (30%); problem based workbook (30%).

JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coordinator: Professor Gianna Moscardo
Lecturer: Dr K. Thirumaran.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (40%); presentation on the project (30%); problem based workbook (30%).
Restrictions: An enrolment quota applies to this offering.

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coordinator: Professor Gianna Moscardo
Lecturer: Dr K. Thirumaran.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (40%); presentation on the project (30%); problem based workbook (30%).

JCU Brisbane, Internal, Study Period 22
Census Date 14-Aug-2014
Coordinator: Professor Gianna Moscardo
Lecturer: Ms Julija Ovnic.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (40%); presentation on the project (30%); problem based workbook (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.