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BX3194 - Destination Management and Planning

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

The vast majority of tourist experiences and activities occur in tourism destination regions. The boundaries of tourism destinations are often political and can vary from national to local government areas. The core objective of tourism planning and management is to create and support a sustainable tourism destination. This subject focuses on the roles and activities of governments, development agencies and destination management organisations in the management of sustainable tourism destinations.

Learning Outcomes

  • critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;
  • analyse the process and challenges associated with the development of destination management plans and strategies;
  • appraise the multidimensional nature of destination competitiveness.

Subject Assessment

  • assignments (40%)
  • presentation on the project (30%)
  • assignment (30%).
Prerequisites: 18CP OF SUBJECTS INCLUDING BX2091
Inadmissible
Subject
Combinations:
BX3092 BX3094

Availabilities

Townsville, Internal, Study Period 1
Census Date 26-Mar-2020
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

External, Study Period 1
Census Date 26-Mar-2020
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Cairns, Internal, Study Period 1
Census Date 26-Mar-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 52
Census Date 06-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 22
Census Date 06-Aug-2020
Coordinator: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy
Lecturer: Mr Vizak Gagrat.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.