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BX3194 - Destination Management and Planning
| Credit points: | 3 |
| Year: | 2022 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
The vast majority of tourist experiences and activities occur in tourism destination regions. The boundaries of tourism destinations are often political and can vary from national to local government areas. The core objective of tourism planning and management is to create and support a sustainable tourism destination. This subject focuses on the roles and activities of governments, development agencies and destination management organisations in the management of sustainable tourism destinations.
Learning Outcomes
- critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;
- analyse the process and challenges associated with the development of destination management plans and strategies;
- appraise the multidimensional nature of destination competitiveness.
Subject Assessment
- Written > Research report - (40%) - Individual
- Written > Self-reflection task - (30%) - Individual
- Written strategy and oral presentation - (30%) - Group.
| Prerequisites: | 18CP OF SUBJECTS INCLUDING TO2051 OR BX2091 |
| Inadmissible Subject Combinations: |
BX3092 BX3094 |
Availabilities |
|
| JCU Brisbane, Trimester 2, Internal | |
| Census Date 23-Jun-2022 | |
| Coordinator: | Assoc. Professor Laurie Murphy |
| Lecturer: | Mr Vizak Gagrat. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 52, Internal | |
| Census Date 04-Aug-2022 | |
| Coord/Lect: | Dr Zilmiyah Kamble. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Trimester 3, External | |
| Census Date 06-Oct-2022 | |
| Coordinator: | Assoc. Professor Laurie Murphy |
| Lecturers: | Professor Gianna Moscardo, Assoc. Professor Laurie Murphy. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.