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BX3187 - Social Marketing/ Not-For-Profit Consultancy Project

[Not offered in 2020]

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject simulates a real-life consultancy project where students work on a real-life, not-for-profit or social marketing project in a time-constrained environment, competing against class-mates, to make the strongest marketing presentation to senior management in JCU's partner organisations and members of the social marketing and not-for-profit communities.

Learning Outcomes

  • engage critical thinking and problem solving skills to identify creative opportunities to achieve organisational goals;
  • demonstrate awareness of, and sensitivity to, ethical and legal standards relevant to the profession and the impact of marketing activity on society;
  • demonstrate a professional ability to communicate advanced concepts in diverse personal, group and mass communication contexts;
  • demonstrate practical skills in working effectively as an individual, in teams and in a community setting;
  • think critically and apply advanced marketing theories, concepts and processes from a holistic perspective to make well-reasoned recommendations for solving social marketing or not-for-profit problems for a real-world organisation.

Subject Assessment

  • final report (70%)
  • scoping presentation (10%)
  • interim report and presentation (20%).
Prerequisites: BX2185 OR BX3186Students undertaking a social marketing project must have completed BX3186 and students undertaking a not-for-profit project must have completed BX2185; OR as approved by the Subject Coordinator

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.