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BX3181 - Applied Marketing Research

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

This subject extends the knowledge and skills gained in BX2174 Research and Decision Making for Business. Students are involved in a practical application of market research via a group/individual project which focuses on a real company situation. Based on the identified problem, students develop a research proposal, devise a research plan for collecting the information, and implement the research plan including collecting and analysing the data. The findings are interpreted and implications are derived to address the research problem. The project concludes with a professional research report and presentation. A range of projects will be sourced for this subject including those from small businesses and not-for-profit organisations.

Learning Outcomes

  • demonstrate effective communication skills and the ability to work with others in a professional research manner;
  • demonstrate a sound application of marketing research ethics when conducting market research;
  • apply marketing research principles and processes through developing a research proposal for a specific company issue;
  • conduct an in-depth research project, analyse and interpret data, and present findings and recommendations for the project.
Prerequisites: (BX2174 OR BU2010 OR MG2706 OR TO2015) AND BX2081

Availabilities

Townsville, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Dr Janelle Rose
Lecturer: Dr Michael Crowe.
Workload expectations:
  • 26 hours workshops/Seminars
  • 12 hours - Self-directed project work
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

Cairns, Internal, Study Period 1
Census Date 27-Mar-2014
Coord/Lect: Dr Janelle Rose.
Workload expectations:
  • 26 hours workshops/Seminars
  • 12 hours - Self-directed project work
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

JCU Singapore, Internal, Study Period 52
Census Date 17-Jul-2014
Coordinator: Dr Janelle Rose
Lecturer: Dr Chun Meng Tang.
Workload expectations:
  • 38 hours workshops/Seminars
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coordinator: Dr Janelle Rose
Lecturers: <Person not found>, <Person not found>.
Workload expectations:
  • 38 hours workshops/Seminars
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

JCU Brisbane, Internal, Study Period 22
Census Date 14-Aug-2014
Coordinator: Dr Janelle Rose
Workload expectations:
  • 38 hours workshops/Seminars
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.