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BX3181 - Applied Marketing Research

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject extends the knowledge and skills gained in BX2174 Research and Decision Making for Business. Students are involved in a practical application of market research via a group/individual project which focuses on a real company situation. Based on the identified problem, students develop a research proposal, devise a research plan for collecting the information, and implement the research plan including collecting and analysing the data. The findings are interpreted and implications are derived to address the research problem. The project concludes with a professional research report and presentation. A range of projects will be sourced for this subject including those from small businesses and not-for-profit organisations.

Learning Outcomes

  • demonstrate effective communication skills and the ability to work with others in a professional research manner;
  • demonstrate a sound application of marketing research ethics when conducting market research;
  • apply marketing research principles and processes through developing a research proposal for a specific company issue;
  • conduct an in-depth research project, analyse and interpret data, and present findings and recommendations for the project.
Prerequisites: (BX2174 OR BU2010 OR MG2706 OR TO2015) AND BX2081

Availabilities

Townsville, Internal, Study Period 1
Census Date 28-Mar-2019
Coord/Lect: Dr Michael Crowe.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Tutorials/Workshops/ Practicals; Lecturer directed activities.
  • assessment and self-directed study
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

External, Study Period 1
Census Date 28-Mar-2019
Coord/Lect: Dr Michael Crowe.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

JCU Singapore, Internal, Study Period 51
Census Date 11-Apr-2019
Coordinator: Dr Michael Crowe
Lecturer: Mr SuaKeong Ng.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Tutorials/Workshops/ Practicals; Lecturer directed activities.
  • assessment and self-directed study
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

JCU Singapore, Internal, Study Period 53
Census Date 05-Dec-2019
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Tutorials/Workshops/ Practicals; Lecturer directed activities.
  • assessment and self-directed study
Assessment: presentations (20%); reflective journal (20%); assignments (40%); research proposal (20%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.