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BX3173 - Strategic Entrepreneurship

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

Strategic entrepreneurship explores strategy and entrepreneurship presenting these integrated areas in a theoretical, applied and experiential manner based on key themes. These include mainstream and social entrepreneurship identifying commonalities and differences between each category. Moving between strategy and operations it illustrates the links between the two areas and explains how both are necessary for entrepreneurial success. The subject achieves this through discussion of the agile design methodology in customer development and the lean venture with analysis of numerous theoretical and empirical examples in developing competitive business.

Learning Outcomes

  • explain the nature of entrepreneurship and its importance economically and socially in an international, national & regional context;
  • identify the types of entrepreneurs and their activities; traditional & social; ethnic & indigenous;
  • analyse the role played between innovation and entrepreneurial activity to sustain a viable business;
  • develop strategic entrepreneurial skills by identifying and analysing opportunities demonstrating feasibility;
  • explain and examine functions of a business model and demonstrate the skills in developing a viable model to exploit entrepreneurial opportunity.
Prerequisites: BX3172 AND 18 CP OF SUBJECTS
Inadmissible
Subject
Combinations:
MG3735 MG3713 BX3072 BX3073

Availabilities

Townsville, Internal, Study Period 2
Census Date 28-Aug-2014
Coordinator: Mr Roy Wybrow
Lecturer: Dr Alf Kuilboer.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (50%); quiz (20%); test (30%).

External, Study Period 2
Census Date 28-Aug-2014
Coord/Lect: Mr Roy Wybrow.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: assignments (50%); quiz (20%); test (30%).

Cairns, Internal, Study Period 2
Census Date 28-Aug-2014
Coordinator: Mr Roy Wybrow
Lecturers: Dr Alf Kuilboer, Mr Roy Wybrow.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (50%); quiz (20%); test (30%).

JCU Singapore, Internal, Study Period 52
Census Date 17-Jul-2014
Coordinator: Mr Roy Wybrow
Lecturer: Dr Adrian Bradshaw.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (50%); quiz (20%); test (30%).

JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coordinator: Mr Roy Wybrow
Lecturer: <Person not found>.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (50%); quiz (20%); test (30%).
Restrictions: An enrolment quota applies to this offering.

JCU Brisbane, Internal, Study Period 21
Census Date 17-Apr-2014
Coordinator: Mr Roy Wybrow
Lecturer: Mr Patrick Goh.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (50%); quiz (20%); test (30%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coordinator: Mr Roy Wybrow
Lecturer: Mr Ashley Orth.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (50%); quiz (20%); test (30%).

JCU Brisbane, Internal, Study Period 22
Census Date 14-Aug-2014
Coordinator: Mr Roy Wybrow
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: assignments (50%); quiz (20%); test (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.