BX3093 - Conference and Events Management
|Student Contribution Band:
||School of Business (pre 2015)
This subject will provide students with an introduction to the conference and events
industry. Topics to be included are planning and management of conferences and events,
operational aspects of meetings and events, marketing and service quality as applied
to event management, and the role of meetings and events in destination development.
Students will be involved in a simulated planning process for a conference or special
- apply concepts from marketing, consumer behaviour, financial control and human resource
management to conference and event planning and management;
- examine the core content areas central to conference and event planning and management
including definitions of key types of events and meetings, key elements in the planning
of events and meetings, and the role of events in destination development.
||18CP OF SUBJECTS
|BX2094 TO3038 TO3042 TO5038 TO5042 TO6038 TO6042
Study Period 53
|Census Date 13-Nov-2014
||Assoc. Professor Laurie Murphy
||Dr Jenny Panchal.
- 26 hours lectures
- 12 hours tutorials
||end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%).
An enrolment quota applies to this offering.
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest