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BX3093 - Conference and Events Management

[Offered in 2014 only]

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

This subject will provide students with an introduction to the conference and events industry. Topics to be included are planning and management of conferences and events, operational aspects of meetings and events, marketing and service quality as applied to event management, and the role of meetings and events in destination development. Students will be involved in a simulated planning process for a conference or special event.

Learning Outcomes

  • apply concepts from marketing, consumer behaviour, financial control and human resource management to conference and event planning and management;
  • examine the core content areas central to conference and event planning and management including definitions of key types of events and meetings, key elements in the planning of events and meetings, and the role of events in destination development.
Prerequisites: 18CP OF SUBJECTS
BX2094 TO3038 TO3042 TO5038 TO5042 TO6038 TO6042


JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coordinator: Assoc. Professor Laurie Murphy
Lecturer: Dr Jenny Panchal.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%).
Restrictions: An enrolment quota applies to this offering.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.