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BX3092 - Destination Management

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

The vast majority of tourist experiences and activities occur in tourism destinations of some description. The boundaries of tourism destinations are often political and can vary from nations to local government areas. As such destination marketing organisations, more recently being labelled destination management organisations (DMO's) have played a leading role in tourism development for many decades. DMO's can be defined as "any organisation, at any level, which is responsible for the marketing of an identifiable destination, and include National Tourism Offices (NTO's), State Tourism Offices (STO's), Regional Tourism Offices (RTO's) and Convention and Visitors Bureaux (CVB's). The core purpose of DMO's is enhancing sustained destination competitiveness. This subject will focus on the roles and activities of DMO's in the management of tourism destinations.

Learning Outcomes

  • Understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;
  • Understand the multidimensional nature of destination competitiveness;
  • Analyse the process and challenges associated with the development of destination management plans and strategies;
  • Development of presentation and report writing skills.
Inadmissible
Subject
Combinations:
BX3194

Availabilities

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coordinator: Assoc. Professor Laurie Murphy
Lecturer: Dr K. Thirumaran.
Workload expectations:
  • 24 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (20% - 40%); presentations (20% - 30%); assignments (30% - 50%).

JCU Singapore, Internal, Study Period 52
Census Date 17-Jul-2014
Coordinator: Assoc. Professor Laurie Murphy
Lecturer: Dr K. Thirumaran.
Workload expectations:
  • 24 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (20% - 40%); presentations (20% - 30%); assignments (30% - 50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.