BX3083 - Strategic Marketing
Credit points: |
3 |
Year: |
2021 |
Student Contribution Band: |
Band
4
|
Administered by: |
College of Business, Law & Governance |
This subject is a project-based capstone subject, integrating knowledge and skills
gained in prior studies and enabling students to demonstrate professional competencies
across a range of marketing strategy and planning functions. It is based on completion
of a marketing plan for a real-world organization. The marketing plan will includes
demonstration of students' ability to conduct a critical marketing analysis, including
profitability and competitive analysis, ethical and social responsibilities and an
understanding of the relationship of marketing strategy to overall corporate and business
strategy and the impact of marketing decisions on stakeholders. The plan also demonstrates
students' ability to consider the impact of significant external influences and how
these might affect marketing decisions.
Learning Outcomes
- critically analyse marketing issues and problems using a range of strategic marketing
tools and frameworks, and develop appropriate marketing strategies using these;
- critically analyse, research, communicate and present marketing ideas and reasonable
marketing recommendations, synthesising information from multiple sources;
- critically analyse the processes of marketing strategy formulation and implementation
and the ability to develop strategy recommendations for real-world marketing situations;
- critically analyse contemporary approaches to monitoring, and reporting on strategic
marketing performance and the ability to develop and justify recommendations for monitoring
and performance analysis for a range of real-world situations.
Subject Assessment
Prerequisites: |
BX2184 AND ALLOW FOR CONCURRENT FOR BX3181 |
Inadmissible Subject Combinations:
|
MG3760 |
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.