[Not offered in 2021]
|Student Contribution Band:||Band 4|
|Administered by:||College of Business, Law & Governance|
This subject is a project-based capstone subject, integrating knowledge and skills gained in prior studies and enabling students to demonstrate professional competencies across a range of marketing strategy and planning functions. It is based on completion of a marketing plan for a real-world organization. The marketing plan will includes demonstration of students' ability to conduct a critical marketing analysis, including profitability and competitive analysis, ethical and social responsibilities and an understanding of the relationship of marketing strategy to overall corporate and business strategy and the impact of marketing decisions on stakeholders. The plan also demonstrates students' ability to consider the impact of significant external influences and how these might affect marketing decisions.
|Prerequisites:||BX2184 AND ALLOW FOR CONCURRENT FOR BX3181|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.