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BX3082 - International Marketing in the Global Village
Credit points: |
3 |
Year: |
2021 |
Student Contribution Band: |
Band
4 |
Administered by: |
College of Business, Law & Governance |
This subject focuses on the role of international marketing in creating and delivering
value for customers around the world. It examines the political, legal, cultural and
economic risks and opportunities posed by a rapidly evolving international marketing
landscape. It encompasses cross-country marketing research; global brand management;
segmentation scenarios; market entry strategies such as contract manufacturing, franchising
and joint ventures; marketing communications, personal selling, ethics, and negotiation
across cultures; and, international pricing issues such as counter-trade and transfer
pricing, logistics, and the mechanics of export marketing. This subject links leading-edge
research, marketing models and frameworks to both global and local organisations by
using case studies, examples, and readings. This subject provides students with the
opportunity to demonstrate 'work-ready' skills appropriate to a career path in international
marketing management.
Learning Outcomes
- examine and describe the key drivers, risks and opportunities influencing global and
international marketing practices;
- apply marketing skills and knowledge to recommend innovative marketing strategies
and programs for an international organisation.
Subject Assessment
- Oral > Presentation 1 - (15%) - Individual
- Written > Project plan - (45%) - Individual
- Written > Research report - (40%) - Individual.
Assumed Knowledge:
|
Completion of at least one lower level marketing subject is highly desirable. |
Prerequisites: |
BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 cp of subjects |
Inadmissible Subject Combinations:
|
MG3716 |
Availabilities
|
JCU Brisbane,
Study Period 22,
Internal
|
Census Date 24-Jun-2021 |
Coordinator: |
Dr Breda McCarthy |
Lecturer:
|
Ms Eszter Kiss. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 05-Aug-2021 |
Coord/Lect: |
Dr Malobi Mukherjee. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 02-Dec-2021 |
Coord/Lect: |
Dr Malobi Mukherjee. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Townsville,
Trimester 1,
Internal
|
Census Date 11-Mar-2021 |
Coordinator: |
Dr Breda McCarthy |
Lecturers:
|
Dr Breda McCarthy, <Person not found>. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Trimester 1,
External
|
Census Date 11-Mar-2021 |
Coordinator: |
Dr Breda McCarthy |
Lecturers:
|
Dr Breda McCarthy, <Person not found>. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.