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BX3082 - International Marketing in the Global Village
| Credit points: | 3 |
| Year: | 2021 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
This subject focuses on the role of international marketing in creating and delivering value for customers around the world. It examines the political, legal, cultural and economic risks and opportunities posed by a rapidly evolving international marketing landscape. It encompasses cross-country marketing research; global brand management; segmentation scenarios; market entry strategies such as contract manufacturing, franchising and joint ventures; marketing communications, personal selling, ethics, and negotiation across cultures; and, international pricing issues such as counter-trade and transfer pricing, logistics, and the mechanics of export marketing. This subject links leading-edge research, marketing models and frameworks to both global and local organisations by using case studies, examples, and readings. This subject provides students with the opportunity to demonstrate 'work-ready' skills appropriate to a career path in international marketing management.
Learning Outcomes
- examine and describe the key drivers, risks and opportunities influencing global and international marketing practices;
- apply marketing skills and knowledge to recommend innovative marketing strategies and programs for an international organisation.
Subject Assessment
- Oral > Presentation 1 - (15%) - Individual
- Written > Project plan - (45%) - Individual
- Written > Research report - (40%) - Individual.
| Assumed Knowledge: |
Completion of at least one lower level marketing subject is highly desirable. |
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 cp of subjects |
| Inadmissible Subject Combinations: |
MG3716 |
Availabilities |
|
| Townsville, Internal, Trimester 1 | |
| Census Date 11-Mar-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| External, Trimester 1 | |
| Census Date 11-Mar-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 05-Aug-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 02-Dec-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 11-Mar-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 24-Jun-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 07-Oct-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.