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BX3082 - International Marketing in the Global Village

Credit points: 3
Year: 2023
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject focuses on the role of international marketing in creating and delivering value for customers around the world. It examines the political, legal, cultural and economic risks and opportunities posed by a rapidly evolving international marketing landscape. It encompasses cross-country marketing research; global brand management; segmentation scenarios; market entry strategies such as contract manufacturing, franchising and joint ventures; marketing communications, personal selling, ethics, and negotiation across cultures; and, international pricing issues such as counter-trade and transfer pricing, logistics, and the mechanics of export marketing. This subject links leading-edge research, marketing models and frameworks to both global and local organisations by using case studies, examples, and readings. This subject provides students with the opportunity to demonstrate 'work-ready' skills appropriate to a career path in international marketing management.

Learning Outcomes

  • examine and describe the key drivers, risks and opportunities influencing global and international marketing practices;
  • apply marketing skills and knowledge to recommend innovative marketing strategies and programs for an international organisation.

Subject Assessment

  • Oral > Presentation 1 - (15%) - Individual
  • Written > Project plan - (45%) - Individual
  • Written > Research report - (40%) - Individual.
Assumed
Knowledge:
Completion of at least one lower level marketing subject is highly desirable.
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 cp of subjects
Inadmissible
Subject
Combinations:
MG3716

Availabilities

JCU Brisbane, Trimester 2, Internal
Census Date 22-Jun-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising session
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 3, Internal
Census Date 05-Oct-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising session
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Singapore, Study Period 52, Internal
Census Date 03-Aug-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 30-Nov-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

Townsville, Trimester 1, Internal
Census Date 09-Mar-2023
Coord/Lect: Dr Breda McCarthy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 10 hours tutorials - Synthesising sessions
  • 20 hours workshops
  • 10 hours online activity - Recordings, online activities and self-directed learning
  • assessment and self-directed study

Trimester 1, External
Census Date 09-Mar-2023
Coord/Lect: Dr Breda McCarthy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities and self-directed learning
  • 10 hours online Tutorials - Online Collaborate sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.