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BX3082 - International Marketing in the Global Village

Credit points: 3
Year: 2022
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject focuses on the role of international marketing in creating and delivering value for customers around the world. It examines the political, legal, cultural and economic risks and opportunities posed by a rapidly evolving international marketing landscape. It encompasses cross-country marketing research; global brand management; segmentation scenarios; market entry strategies such as contract manufacturing, franchising and joint ventures; marketing communications, personal selling, ethics, and negotiation across cultures; and, international pricing issues such as counter-trade and transfer pricing, logistics, and the mechanics of export marketing. This subject links leading-edge research, marketing models and frameworks to both global and local organisations by using case studies, examples, and readings. This subject provides students with the opportunity to demonstrate 'work-ready' skills appropriate to a career path in international marketing management.

Learning Outcomes

  • examine and describe the key drivers, risks and opportunities influencing global and international marketing practices;
  • apply marketing skills and knowledge to recommend innovative marketing strategies and programs for an international organisation.

Subject Assessment

  • Oral > Presentation 1 - (15%) - Individual
  • Written > Project plan - (45%) - Individual
  • Written > Research report - (40%) - Individual.
Assumed
Knowledge:
Completion of at least one lower level marketing subject is highly desirable.
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 cp of subjects
Inadmissible
Subject
Combinations:
MG3716

Availabilities

JCU Brisbane, Trimester 1, Internal
Census Date 10-Mar-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Trimester 2, Internal
Census Date 23-Jun-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Trimester 3, Internal
Census Date 06-Oct-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Study Period 52, Internal
Census Date 04-Aug-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 01-Dec-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Townsville, Trimester 1, Internal
Census Date 10-Mar-2022
Coordinator: Dr Breda McCarthy
Lecturers: Dr Breda McCarthy, Mrs Sadaf Zahra.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Trimester 1, External
Census Date 10-Mar-2022
Coordinator: Dr Breda McCarthy
Lecturers: Dr Breda McCarthy, Mrs Sadaf Zahra.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.