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BX3082 - International Marketing

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject is designed to foster an understanding of the discipline and practice of marketing in a global context. In particular, in this subject, students are encouraged to explore a range of processes, techniques and theoretical frameworks used in the design, development and evaluation of international and global marketing campaigns. The subject covers a range of topics such as brand management, pricing strategies, communicating with a culturally-diverse customer base, designing a channel strategy, selecting a foreign market entry mode, and analysing political-legal, economic, socio-cultural, technological and ecological dimensions of the environment. Furthermore, students are encouraged to explore the complexities, and opportunities, of doing business in the tropics and in remote, peripheral regions, such as the logistical challenges posed by distance and the need to adapt products due to the nature of the tropical climate. This subject highlights the global shift towards green and ethical consumption and formation of corporate social responsibility strategies by global brands.

Learning Outcomes

  • examine processes, techniques and theoretical frameworks used in the design, development and evaluation of effective international and global marketing campaigns;
  • analyse and apply the principles of international and global marketing, within a context of commitment to sustainable marketing and ethical standards;
  • appraise the critical elements in the international marketing environment that have an impact on the ability of organisations to achieve their objectives.
Assumed
Knowledge:
Completion of at least one lower level marketing subject is highly desirable.
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 cp of subjects
Inadmissible
Subject
Combinations:
MG3716

Availabilities

Townsville, Internal, Study Period 2
Census Date 29-Aug-2019
Coord/Lect: Dr Breda McCarthy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); project (35%); quiz/test (15%).

External, Study Period 2
Census Date 29-Aug-2019
Coord/Lect: Dr Breda McCarthy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (50%); project (35%); quiz/test (15%).

JCU Singapore, Internal, Study Period 52
Census Date 08-Aug-2019
Lecturer: Mr Sim Guan Lim.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); project (35%); quiz/test (15%).

JCU Singapore, Internal, Study Period 53
Census Date 05-Dec-2019
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); project (35%); quiz/test (15%).

JCU Brisbane, Internal, Study Period 21
Census Date 11-Apr-2019
Coordinator: Dr Breda McCarthy
Lecturers: Mr Patrick Goh, Mr Gregory Trotman.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); project (35%); quiz/test (15%).

JCU Brisbane, Internal, Study Period 22
Census Date 08-Aug-2019
Coordinator: Dr Breda McCarthy
Lecturer: Mr Patrick Goh.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); project (35%); quiz/test (15%).

JCU Brisbane, Internal, Study Period 23
Census Date 05-Dec-2019
Coordinator: Dr Breda McCarthy
Lecturers: Mr Patrick Goh, Mr Gregory Trotman.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); project (35%); quiz/test (15%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.