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BX3081 - Digital and Social Media Marketing

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject is designed to develop marketing skills in the creation of product and service innovation opportunities. The subject focuses on the practical application of marketing theory to support strategic decisions through segmentation, positioning, pricing, communication, and metric evaluation strategies. Technical skills are developed through the exploration of available digital platforms and the creation of content suited to different marketing strategies. This subject is supported by an annual industry achievement award. A 'Prep Pack' is available for any students interested in this subject that are not enrolled in the marketing major or a marketing minor.

Learning Outcomes

  • analyse the theory behind digital and social media marketing to support informed marketing decisions;
  • critically evaluate existing digital metrics from campaign results and formulate new strategies for online marketing;
  • demonstrate innovation of an existing product or service to create a digital or social media marketing strategy suitable to an identified market.

Subject Assessment

  • Assignment - Individual - (20%)
  • Assignment - Group - (40%)
  • Assignment - Individual - (40%).
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 CP of subjects
BX2083 MG3762


JCU Singapore, Study Period 52, Internal
Census Date 06-Aug-2020
Coordinator: Dr Malobi Mukherjee
Lecturers: Dr Zahra Pourabedin, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops/Seminars
  • assessment and self-directed study

Study Period 1, External
Census Date 26-Mar-2020
Coordinator: Dr Tracey Mahony
Lecturers: Dr Tracey Mahony, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.