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BX3081 - Interactive Marketing

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject explores marketing from a strategic interactive marketing perspective. It engages various marketing mediums available to the electronic business practices, including internet, mobile, social and a raft of interactive technologies and apps, as vehicles to deliver targeted marketing strategies. The subject is skills based, examines strategic interactive marketing frameworks, engages benchmarking, develops a business marketspace matrix and considers customer engagement approaches. It finally builds an innovative strategic interactive marketing business solution capable of incorporation into the current (and ongoing) business model.

Learning Outcomes

  • demonstrate essential knowledge necessary for a career in business related professions;
  • synthesize underlying principles and concepts for making business decisions;
  • critically evaluate data and resources in the context of relevant academic literature;
  • apply critical thinking to address issues in business;
  • demonstrate effective oral presentation skills for academic and professional audiences;
  • apply technical skills necessary for professional practice in business;
  • analyse the theoretical and conceptual foundations of interactive marketing;
  • critically evaluate ways to determine target audiences and develop appropriate communication strategies;
  • assess and evaluate engagement in new media and interactive communication;
  • analyse strategies for integrating offline and online marketing.
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 CP of subjects
Inadmissible
Subject
Combinations:
BX2083 MG3762

Availabilities

External, Study Period 1
Census Date 28-Mar-2019
Coord/Lect: Mrs Tracey Mahony.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: literature review (20%); social media marketing project (40%); storyboard video (40%).

External, Study Period 2
Census Date 29-Aug-2019
Coord/Lect: Mrs Tracey Mahony.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: literature review (20%); social media marketing project (40%); storyboard video (40%).

JCU Singapore, Internal, Study Period 51
Census Date 11-Apr-2019
Coordinator: Mrs Tracey Mahony
Lecturer: Mr Sim Guan Lim.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours on-campus > Workshops/Seminars
  • assessment and self-directed study
Assessment: literature review (20%); social media marketing project (40%); storyboard video (40%).

JCU Singapore, Internal, Study Period 53
Census Date 05-Dec-2019
Coordinator: Mrs Tracey Mahony
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours on-campus > Workshops/Seminars
  • assessment and self-directed study
Assessment: literature review (20%); social media marketing project (40%); storyboard video (40%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.