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BX3081 - Social Media Marketing

Credit points: 3
Year: 2023
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject is designed to develop skills in social media marketing for copy, curation, and discovery. The subject focuses on practical applications of marketing theory to support strategic decisions in market segmentation, communication, metric and evaluation strategies, for the creation and management of online communities. Technical skills are developed through the exploration of social media algorithms, platforms and tools, and the creation of content suited to different platform strategies. Grounding in personal development is provided through increasing learning abilities to concur emerging technologies, strategic thinking, project management and the staffing considerations essential for effective social media campaigns, now and into the future.

Learning Outcomes

  • analyse the theory behind social media marketing to support informed marketing decisions;
  • critically evaluate existing digital metrics from campaign results and formulate new social media marketing assets;
  • create a social media marketing strategy suitable for an identified market.

Subject Assessment

  • Written > Literature review - (20%) - Individual
  • Written > Project report - (40%) - Individual
  • Performance/Practice/Product > Multimedia production - (40%) - Group.
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 CP of subjects
Inadmissible
Subject
Combinations:
BX2083 MG3762

Availabilities

JCU Singapore, Study Period 51, Internal
Census Date 06-Apr-2023
Coordinator: Assoc. Professor Pengji Wang
Lecturer: Mr Rayan Daniyal.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 30-Nov-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

Trimester 3, External
Census Date 05-Oct-2023
Coord/Lect: Dr Breda McCarthy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities and self-directed learning
  • 10 hours online Tutorials - Online Collaborate Sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.