BX3061 - International Business

This subject introduces students to the multidimensional nature of international business and discusses the importance of globalisation and how it has changed the competitive environment of business. It introduces the role of multinational corporations and the complexity of international operations and management, and discusses current debates surrounding multilateral bodies. Reasons for the emergence of globalisation and the internationalisation of business are considered along with emergent business strategies and organisational forms appropriate to international business. Trade policies of a number of important trading partners are examined through the application of a trade poster. International business entry modes and the impact of cultural differences on doing business overseas are analysed. Students will need to demonstrate skills in gathering and evaluating data, from both printed and internet sources, and developing a strategic business approach in analysing international business case studies. Students will gain from this subject an appreciation of the multifaceted nature of trade in a globalised trading system.

Learning Outcomes

• analyse and apply international business process and policy;
• apply business concepts from a global perspective and within the global marketplace;
• design an international business solution e.g: a global business case, or an international business strategic plan;
• appraise the key stages and requirements in taking a business international and becoming successful in the global context.

Subject Assessment

• Written > Examination (centrally administered) - (50%) - Individual
• Oral > Presentation 1 - (15%) - Group & Individual
• Written > Project report - (35%) - Group & Individual.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.