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BX2184 - Marketing, Consumerism and Sustainability

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject critically examines the role of marketing in society. It outlines marketing benefits, but also addresses its potentially negative influence on consumers and society, such as consumerism and waste, the promotion of materialistic values, global trade that relies on the exploitation of labour and scarce resources, climate change, and the destruction of the natural environment. Subsequently, the subject adopts a systems approach to understanding the complex interactions between the environmental, economic and social dimensions of sustainability. The subject concludes by examining the contribution that 'villain marketing', together with business and government, can make to create positive change for sustainability and address the UN Sustainable Development Goals. Students will develop 'work-ready' skills appropriate to a career path in sustainable marketing or sustainability more general.

Learning Outcomes

  • identify and examine the interplay between the social, environmental and economic dimensions of sustainability, and their implications for ethical decision-making in marketing;
  • identify and evaluate strategies to resolve a sustainability challenge;
  • apply disciplinary knowledge and innovative ideas to the planning and development of sustainable marketing campaigns.

Subject Assessment

  • Reflective Journal - (25%)
  • Group Production - (40%)
  • Individual Report - (35%).
Prerequisites: (BU1108 OR BU2108 OR BU1808 OR BU1008 OR BU2208 OR BU1908) AND BX2081

Availabilities

JCU Brisbane, Study Period 21, Internal
Census Date 09-Apr-2020
Coordinator: Dr Breda McCarthy
Lecturers: Mr Patrick Goh, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Study Period 22, Internal
Census Date 06-Aug-2020
Coordinator: Dr Breda McCarthy
Lecturer: <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Study Period 52, Internal
Census Date 06-Aug-2020
Coordinator: Dr Breda McCarthy, Dr Malobi Mukherjee
Lecturers: Dr Malobi Mukherjee, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Townsville, Study Period 2, Internal
Census Date 27-Aug-2020
Coordinator: Dr Breda McCarthy
Lecturers: Dr Breda McCarthy, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Study Period 2, External
Census Date 27-Aug-2020
Coordinator: Dr Breda McCarthy
Lecturers: Dr Breda McCarthy, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.