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BX2184 - Sustainable Marketing Management

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject is intended to develop students' knowledge of marketing concepts, tools and decision making processes within sustainable marketing management activity. It will also develop students' ability to apply this knowledge to a diverse range of complex marketing management decisions in relation to products, services, governmental, not-for-profit and social marketing sectors.

Learning Outcomes

  • examine the scope, complexity and principle functions within marketing management and the way these differ across market sectors;
  • develop and justify a marketing plan, including product / service management, pricing, promotional and distribution objectives, strategies, tactics and overall coordination and control systems and performance evaluation mechanisms;
  • explain the ways in which objectives, strategies and tactics differ according to market sector, including consumer-focussed products and services, the business-to-business sector, governmental, not-for-profit and social marketing activity;
  • conduct a situation analysis, including market and competitor analysis, drawing on industry and academic material and conduct market potential forecasts and profitability analyses, synthesising information from multiple sources;
  • communicate well reasoned and justified recommendations clearly and concisely.
Prerequisites: (BU1108 OR BU2108 OR BU1808 OR BU1008 OR BU2208 OR BU1908) AND BX2081

Availabilities

Townsville, Internal, Study Period 2
Census Date 29-Aug-2019
Coord/Lect: Dr Breda McCarthy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%).

External, Study Period 2
Census Date 29-Aug-2019
Coord/Lect: Dr Breda McCarthy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%).

JCU Singapore, Internal, Study Period 51
Census Date 11-Apr-2019
Coordinator: Dr Breda McCarthy
Lecturer: Mrs Malobi Mukherjee.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%).

JCU Singapore, Internal, Study Period 53
Census Date 05-Dec-2019
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%).

JCU Brisbane, Internal, Study Period 21
Census Date 11-Apr-2019
Coordinator: Dr Breda McCarthy
Lecturers: Mr Gregory Trotman, Mrs Chelsea Smallwood.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%).

JCU Brisbane, Internal, Study Period 22
Census Date 08-Aug-2019
Coordinator: Dr Breda McCarthy
Lecturer: Mr Patrick Goh.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%).

JCU Brisbane, Internal, Study Period 23
Census Date 05-Dec-2019
Coordinator: Dr Breda McCarthy
Lecturer: Mrs Chelsea Smallwood.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.