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BX2174 - Research and Decision Making for Business

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

A superior ability to collect, process, and interpret information for decision making is a major source of competitive advantage in the business marketplace. The focus of this subject is to develop knowledge and basic skills of business research concepts and methods. Specific topics include the role of information systems, knowledge management, formulation of the research problem, research design and methods including qualitative and quantitative approaches, data collection, data analysis and the interpretation and use of research results. Students gain a view of business research from the buyer's and seller's perspectives and an understanding of the code of practice which regulates business market research activities.

Learning Outcomes

  • explain the critical importance of research for superior business performance;
  • analyse a business situation, formulate a research problem and devise an appropriate research design;
  • analyse data using basic qualitative and quantitative methods;
  • interpret findings in a manner that facilitates business decision making;
  • explain basic data collection methods, outline when the method is most suited, and evaluate the related strengths and limitations of each method in a business context; and demonstrate effective written communication skills.
Prerequisites: BU1007 OR BU1010 OR MA1401 AND 12 CP OF BU AND BX SUBJECTS
Inadmissible
Subject
Combinations:
BU2010 MG2706 TO2015 TO5015

Availabilities

Townsville, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Assoc. Professor Darren Lee-Ross, Professor Gianna Moscardo
Lecturers: Dr Tingzhen Chen, Professor Gianna Moscardo.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

External, Study Period 1
Census Date 27-Mar-2014
Coord/Lect: Assoc. Professor Darren Lee-Ross, Professor Gianna Moscardo.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

Cairns, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Assoc. Professor Darren Lee-Ross, Professor Gianna Moscardo
Lecturer: Dr Leonie Cassidy.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coord/Lect: Assoc. Professor Adrian Kuah, Professor Gianna Moscardo.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

JCU Singapore, Internal, Study Period 52
Census Date 17-Jul-2014
Coordinator: Professor Gianna Moscardo
Lecturers: <Person not found>, Assoc. Professor Adrian Kuah, Dr Chun Meng Tang.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coordinator: Assoc. Professor Adrian Kuah, Professor Gianna Moscardo
Lecturers: <Person not found>, Assoc. Professor Adrian Kuah.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).
Restrictions: An enrolment quota applies to this offering.

JCU Brisbane, Internal, Study Period 21
Census Date 17-Apr-2014
Coordinator: Assoc. Professor Adrian Kuah, Professor Gianna Moscardo
Lecturer: Mr Brett Vance.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

JCU Brisbane, Internal, Study Period 22
Census Date 14-Aug-2014
Coordinator: Professor Gianna Moscardo
Lecturer: Mr Brett Vance.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coordinator: Professor Gianna Moscardo
Lecturer: Mr Brett Vance.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (50%); assignments (20%); research report (case based) (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.