A superior ability to collect, process, and interpret information for decision making
is a major source of competitive advantage in the business marketplace. The focus
of this subject is to develop knowledge and basic skills of business research concepts
and methods. Specific topics include the role of information systems, knowledge management,
formulation of the research problem, research design and methods including qualitative
and quantitative approaches, data collection, data analysis and the interpretation
and use of research results. Students gain a view of business research from the buyer's
and seller's perspectives and an understanding of the code of practice which regulates
business market research activities.
Availabilities
|
Cairns,
Trimester 3,
Internal
|
Census Date 05-Oct-2023 |
Coord/Lect: |
Dr Leonie Cassidy. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 10 hours tutorials - Synthesising sessions
- 20 hours workshops
- 10 hours online activity - Recordings, online activities and self-directed learning
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 1,
Internal
|
Census Date 09-Mar-2023 |
Coordinator: |
Dr Leonie Cassidy |
Lecturer:
|
Mr Max Boudan. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures
- 10 hours tutorials - Synthesising session
- 10 hours online activity - Recordings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 2,
Internal
|
Census Date 22-Jun-2023 |
Coordinator: |
Dr Leonie Cassidy |
Lecturer:
|
Mr Max Boudan. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures
- 10 hours tutorials - Synthesising session
- 10 hours online activity - Recordings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 3,
Internal
|
Census Date 05-Oct-2023 |
Coordinator: |
Dr Leonie Cassidy |
Lecturer:
|
Mr Max Boudan. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures
- 10 hours tutorials - Synthesising session
- 10 hours online activity - Recordings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 03-Aug-2023 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 30-Nov-2023 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
Townsville,
Trimester 3,
Internal
|
Census Date 05-Oct-2023 |
Coordinator: |
Dr Leonie Cassidy |
Lecturer:
|
Dr Janice Scarinci. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 10 hours tutorials - Synthesising sessions
- 20 hours workshops
- 10 hours online activity - Recordings, online activities and self-directed learning
- assessment and self-directed study
|
|
|
Trimester 3,
External
|
Census Date 05-Oct-2023 |
Coord/Lect: |
Dr Leonie Cassidy. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 30 hours online activity - Recordings, online activities and self-directed learning
- 10 hours online Tutorials - Online Collaborate sessions
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|