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BX2174 - Evidence Based Business Decision-Making

Credit points: 3
Year: 2021
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

A superior ability to collect, process, and interpret information for decision making is a major source of competitive advantage in the business marketplace. The focus of this subject is to develop knowledge and basic skills of business research concepts and methods. Specific topics include the role of information systems, knowledge management, formulation of the research problem, research design and methods including qualitative and quantitative approaches, data collection, data analysis and the interpretation and use of research results. Students gain a view of business research from the buyer's and seller's perspectives and an understanding of the code of practice which regulates business market research activities.

Learning Outcomes

  • explain the critical importance of research for superior business performance;
  • analyse a business situation, formulate a research problem and devise an appropriate research design;
  • analyse data using basic qualitative and quantitative methods;
  • interpret findings in a manner that facilitates business decision making;
  • explain basic data collection methods, outline when the method is most suited, and evaluate the related strengths and limitations of each method in a business context; and demonstrate effective written communication skills.

Subject Assessment

    Prerequisites: BU1007 OR BU1807 OR BU1010 OR MA1401 OR PY2103 AND 12 CP OF BU AND BX SUBJECTS
    Inadmissible
    Subject
    Combinations:
    BU2010 MG2706 TO2015 TO5015

    Availabilities

    Townsville, Internal, Trimester 3
    Census Date 07-Oct-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    • assessment and self-directed study

    External, Trimester 3
    Census Date 07-Oct-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 0 hours
    • assessment and self-directed study
    Method of Delivery: WWW - LearnJCU

    Cairns, Internal, Trimester 3
    Census Date 07-Oct-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    • assessment and self-directed study

    JCU Singapore, Internal, Study Period 52
    Census Date 05-Aug-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    • assessment and self-directed study

    JCU Singapore, Internal, Study Period 53
    Census Date 02-Dec-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    • assessment and self-directed study

    JCU Brisbane, Internal, Study Period 21
    Census Date 08-Apr-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    • assessment and self-directed study

    JCU Brisbane, Internal, Study Period 22
    Census Date 05-Aug-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    • assessment and self-directed study

    JCU Brisbane, Internal, Study Period 23
    Census Date 09-Dec-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    • assessment and self-directed study

    Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.