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BX2174 - Research and Decision Making for Business

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

A superior ability to collect, process, and interpret information for decision making is a major source of competitive advantage in the business marketplace. The focus of this subject is to develop knowledge and basic skills of business research concepts and methods. Specific topics include the role of information systems, knowledge management, formulation of the research problem, research design and methods including qualitative and quantitative approaches, data collection, data analysis and the interpretation and use of research results. Students gain a view of business research from the buyer's and seller's perspectives and an understanding of the code of practice which regulates business market research activities.

Learning Outcomes

  • explain the critical importance of research for superior business performance;
  • analyse a business situation, formulate a research problem and devise an appropriate research design;
  • analyse data using basic qualitative and quantitative methods;
  • interpret findings in a manner that facilitates business decision making;
  • explain basic data collection methods, outline when the method is most suited, and evaluate the related strengths and limitations of each method in a business context; and demonstrate effective written communication skills.
Prerequisites: BU1007 OR BU1807 OR BU1010 OR MA1401 AND 12 CP OF BU AND BX SUBJECTS
Inadmissible
Subject
Combinations:
BU2010 MG2706 TO2015 TO5015

Availabilities

Townsville, Internal, Study Period 1
Census Date 28-Mar-2019
Coord/Lect: Professor Gianna Moscardo.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

External, Study Period 1
Census Date 28-Mar-2019
Coordinator: Professor Gianna Moscardo
Lecturer: Dr Leonie Cassidy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

Cairns, Internal, Study Period 1
Census Date 28-Mar-2019
Coordinator: Professor Gianna Moscardo
Lecturer: Dr Colin Lemmon.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

JCU Singapore, Internal, Study Period 52
Census Date 08-Aug-2019
Lecturer: Mr SuaKeong Ng.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

JCU Singapore, Internal, Study Period 53
Census Date 05-Dec-2019
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

JCU Singapore, Internal, Study Period 51
Census Date 11-Apr-2019
Coordinator: Professor Gianna Moscardo
Lecturer: Dr Emiel Eijdenberg.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

JCU Brisbane, Internal, Study Period 21
Census Date 11-Apr-2019
Coordinator: Professor Gianna Moscardo
Lecturers: Mr George Valayil, Dr Yulin Liu.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

JCU Brisbane, Internal, Study Period 22
Census Date 08-Aug-2019
Coordinator: Dr Tingzhen Chen, Professor Gianna Moscardo
Lecturer: Dr Yulin Liu.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

JCU Brisbane, Internal, Study Period 23
Census Date 05-Dec-2019
Coordinator: Professor Gianna Moscardo
Lecturer: Dr Yulin Liu.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (30%); research project report (group assessment) (30%); research proposal (individual assessment) (40%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.