A superior ability to collect, process, and interpret information for decision making
is a major source of competitive advantage in the business marketplace. The focus
of this subject is to develop knowledge and basic skills of business research concepts
and methods. Specific topics include the role of information systems, knowledge management,
formulation of the research problem, research design and methods including qualitative
and quantitative approaches, data collection, data analysis and the interpretation
and use of research results. Students gain a view of business research from the buyer's
and seller's perspectives and an understanding of the code of practice which regulates
business market research activities.
Availabilities
|
Townsville,
Internal,
Trimester 3
|
Census Date 07-Oct-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
External,
Trimester 3
|
Census Date 07-Oct-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
Cairns,
Internal,
Trimester 3
|
Census Date 07-Oct-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 52
|
Census Date 05-Aug-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 53
|
Census Date 02-Dec-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 51
|
Census Date 08-Apr-2021 |
Coordinator: |
Assoc. Professor Jacob Wood |
Lecturer:
|
Dr Zahra Pourabedin. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 21
|
Census Date 11-Mar-2021 |
Coordinator: |
Professor Gianna Moscardo |
Lecturer:
|
Mr Rob Kelly. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 22
|
Census Date 24-Jun-2021 |
Coordinator: |
Professor Gianna Moscardo |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 23
|
Census Date 07-Oct-2021 |
Coordinator: |
Professor Gianna Moscardo |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|