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BX2174 - Evidence Based Business Decision-Making
| Credit points: | 3 |
| Year: | 2021 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
A superior ability to collect, process, and interpret information for decision making is a major source of competitive advantage in the business marketplace. The focus of this subject is to develop knowledge and basic skills of business research concepts and methods. Specific topics include the role of information systems, knowledge management, formulation of the research problem, research design and methods including qualitative and quantitative approaches, data collection, data analysis and the interpretation and use of research results. Students gain a view of business research from the buyer's and seller's perspectives and an understanding of the code of practice which regulates business market research activities.
Learning Outcomes
- explain the critical importance of research for superior business performance;
- analyse a business situation, formulate a research problem and devise an appropriate research design;
- analyse data using basic qualitative and quantitative methods;
- interpret findings in a manner that facilitates business decision making;
- explain basic data collection methods, outline when the method is most suited, and evaluate the related strengths and limitations of each method in a business context; and demonstrate effective written communication skills.
Subject Assessment
- Written > Test/Quiz 1 - (50%) - Individual
- Business Report Part 2 (analysis of business decision implications and proposal for further research) - (20%) - Individual
- Written > Project report - (30%) - Individual.
| Prerequisites: | BU1007 OR BU1807 OR BU1010 OR MA1401 OR PY2103 AND 9 CP OF BU AND BX SUBJECTS |
| Inadmissible Subject Combinations: |
BU2010 MG2706 TO2015 TO5015 |
Availabilities |
|
| Cairns, Trimester 3, Internal | |
| Census Date 07-Oct-2021 | |
| Coordinator: | Professor Gianna Moscardo |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Study Period 21, Internal | |
| Census Date 11-Mar-2021 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturer: | Mr Rob Kelly. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Study Period 22, Internal | |
| Census Date 24-Jun-2021 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturer: | Mr Rob Kelly. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Study Period 23, Internal | |
| Census Date 07-Oct-2021 | |
| Coordinator: | Professor Gianna Moscardo |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 51, Internal | |
| Census Date 08-Apr-2021 | |
| Coordinator: | Assoc. Professor Jacob Wood |
| Lecturer: | Dr Zahra Pourabedin. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 53, Internal | |
| Census Date 02-Dec-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Townsville, Trimester 3, Internal | |
| Census Date 07-Oct-2021 | |
| Coord/Lect: | Professor Gianna Moscardo. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Trimester 3, External | |
| Census Date 07-Oct-2021 | |
| Coord/Lect: | Professor Gianna Moscardo. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.