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BX2094 - Conference and Events Management

Credit points: 3
Year: 2021
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject will provide students with an introduction to the conference and events industry. Topics to be included are planning and management of conferences and events, operational aspects of meetings and events, marketing and service quality as applied to event management, and the role of meetings and events in destination development. Students will be involved in a simulated or actual planning process for a conference or special event.

Learning Outcomes

  • apply concepts from marketing, consumer behaviour, financial control and human resource management to conference and event planning and management;
  • examine the core content areas central to conference and event planning and management including definitions of key types of events and meetings, key elements in the planning of events and meetings, and the role of events in destination development.

Subject Assessment

  • Written > Test/Quiz 1 - (40%) - Individual
  • Written > Critical appraisal/review - (30%) - Individual
  • Written > Project plan - (30%) - Group.
Prerequisites: 18CP OF SUBJECTS
Inadmissible
Subject
Combinations:
BX3093 TO3038 TO3042 TO5038 TO5042 TO6038 TO6042

Availabilities

External, Trimester 2
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Townsville, Internal, Trimester 2
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Cairns, Internal, Trimester 2
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 51
Census Date 08-Apr-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 53
Census Date 02-Dec-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 22
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.