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BX2094 - Conference and Events Management

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject will provide students with an introduction to the conference and events industry. Topics to be included are planning and management of conferences and events, operational aspects of meetings and events, marketing and service quality as applied to event management, and the role of meetings and events in destination development. Students will be involved in a simulated or actual planning process for a conference or special event.

Learning Outcomes

  • apply concepts from marketing, consumer behaviour, financial control and human resource management to conference and event planning and management;
  • examine the core content areas central to conference and event planning and management including definitions of key types of events and meetings, key elements in the planning of events and meetings, and the role of events in destination development.

Subject Assessment

  • Invigilated > End of semester exam - (40%)
  • Event report - (30%)
  • Event evaluation or appraisal - (30%).
Prerequisites: 18CP OF SUBJECTS
Inadmissible
Subject
Combinations:
BX3093 TO3038 TO3042 TO5038 TO5042 TO6038 TO6042

Availabilities

JCU Brisbane, Study Period 22, Internal
Census Date 06-Aug-2020
Coordinator: Assoc. Professor Laurie Murphy
Lecturers: Mr Vizak Gagrat, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Study Period 51, Internal
Census Date 09-Apr-2020
Coordinator: Assoc. Professor Laurie Murphy
Lecturers: Ms Pamela Pilapil, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 03-Dec-2020
Coordinator: Dr Zilmiyah Kamble
Lecturers: Mr John Ng, <Person not found>, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Townsville, Study Period 2, Internal
Census Date 27-Aug-2020
Coordinator: Assoc. Professor Laurie Murphy
Lecturers: <Person not found>, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Study Period 2, External
Census Date 27-Aug-2020
Coordinator: Assoc. Professor Laurie Murphy
Lecturers: Dr Jenny Panchal, <Person not found>, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.