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BX2093 - Sports Management

Credit points: 3
Year: 2022
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject will provide an overview, introduction and descriptive framework for the area of sports management. The introduction will include a consideration of the role of sports in the wider context of leisure and society and as part of the growing experience economy. The descriptive framework will be based on an analysis of the key components of, and stakeholders in, sports management. The key components to be analysed include physical infrastructure needs and venue management, marketing issues related to key stakeholders, the business management aspects of sports and the role of special events in sports. The key stakeholders to be considered include sports participants, sports officials, spectators, club members, sponsors and administrators. The examination of stakeholders will explore motivations for involvement, needs and expected benefits, and perceptions of service quality. This subject will provide an overall context for the other more targeted subjects within the sports and events management major.

Learning Outcomes

  • identify the key components of sports management and describe the central management issues and challenges;
  • identify the key stakeholders in sports management and describe their motivations;
  • be able to use research and literature into various elements of sports activities to design management processes for different aspects of sports.

Subject Assessment

  • Written > Essay (including multi-draft) 1 - (30%) - Individual
  • Written > Workbook - (50%) - Individual
  • Oral > Debate - (20%) - Group & Individual.
Prerequisites: 6 credit points of level 1 subjects


Townsville, Trimester 3, Internal
Census Date 06-Oct-2022
Coord/Lect: Dr Tingzhen Chen.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Trimester 3, External
Census Date 06-Oct-2022
Coordinator: Dr Tingzhen Chen
Lecturers: Dr Tingzhen Chen, Assoc. Professor Terry Engelberg-Moston.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.