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BX2092 - Tourist and Leisure Behaviour Management

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

This subject introduces students to a series of concepts and research approaches in the tourist and customer behaviour field. It considers the characteristics of tourists, tourist motivation, destination image and choice. It follows an organising model of the literature so that the consequences of on-site behaviour and choice are explored. These consequences include satisfaction, learning, cultural contact and community impacts.

Learning Outcomes

  • to examine the application of research findings and concepts to solving tourist and customer behaviour related management problems;
  • to familiarise students with the array of methods used to explore tourist and customer behaviour topics;
  • to introduce students to key topics in this area including work from the tourist literature and other relevant social science fields.

Graduate Qualities

  • The ability to adapt knowledge to new situations;
  • A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area.
Inadmissible
Subject
Combinations:
TO2006 TO5006 TO6006

Availabilities

Cairns, Study Period 2, Internal
Census Date 23-Aug-2012
Coordinator: Professor Philip Pearce
Lecturers: Mr Christian Ware, Dr Jenny Panchal, <Person not found>.
Workload expectations:
  • 26 hours lectures
  • 12 hours practicals
Assessment: end of semester exam (40% - 50%); other exams (20% - 30%); assignments (20% - 30%).

JCU Singapore, Study Period 51, Internal
Census Date 22-Mar-2012
Coordinator: Professor Philip Pearce
Workload expectations:
  • 26 hours lectures
  • 12 hours practicals
Assessment: end of semester exam (40% - 50%); other exams (20% - 30%); assignments (20% - 30%).

JCU Singapore, Study Period 53, Internal
Census Date 15-Nov-2012
Coordinator: Professor Philip Pearce
Workload expectations:
  • 26 hours lectures
  • 12 hours practicals
Assessment: end of semester exam (40% - 50%); other exams (20% - 30%); assignments (20% - 30%).

Townsville, Study Period 2, Internal
Census Date 23-Aug-2012
Coordinator: Professor Philip Pearce
Lecturers: Dr Jenny Panchal, <Person not found>, Professor Philip Pearce.
Workload expectations:
  • 26 hours lectures
  • 12 hours practicals
Assessment: end of semester exam (40% - 50%); other exams (20% - 30%); assignments (20% - 30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.