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BX2082 - Advertising, Promotions and Mobile Marketing
Credit points: |
3 |
Year: |
2021 |
Student Contribution Band: |
Band
4 |
Administered by: |
College of Business, Law & Governance |
This subject examines the use of a range of communication styles, types and mediums
commonly encountered by marketing professionals. The subject is approached from an
Integrated Marketing Communications perspective and supports students to develop practical
skills through industry-based assessments. The subject focuses on: reputational management
and public relations which are critical in digital and social media; promotional strategies
that are linked to content, timing and price sensitivities; and drafting corporate
communications suited to an organisation's strategies and goals. Students will develop
'work-ready' skills suited to graduate positions that require an extended marketing
skill set commonly requested by small to medium sized organisations.
Learning Outcomes
- appraise strategies to build effective advertising campaigns;
- evaluate the different styles of communications and develop strategies to effectively
communicate with the market;
- create promotional strategies that demonstrate theoretical understanding of the importance
of content, timing and price sensitivity.
Subject Assessment
- Written > Brief - (30%) - Individual
- Written > Client report 1 - (30%) - Individual
- Written > Project report - (40%) - Group.
Prerequisites: |
BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 - allow concurrent with BU1108
OR BU2108 OR BU1808
|
Inadmissible Subject Combinations:
|
MG3705 MG2705 |
Availabilities
|
JCU Brisbane,
Study Period 21,
Internal
|
Census Date 11-Mar-2021 |
Coordinator: |
Dr Tracey Mahony |
Lecturer:
|
<Person not found>. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 08-Apr-2021 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturer:
|
Mr SuaKeong Ng. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 02-Dec-2021 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturer:
|
<Person not found>. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Townsville,
Trimester 1,
Internal
|
Census Date 11-Mar-2021 |
Coordinator: |
Dr Tracey Mahony |
Lecturers:
|
Dr Tracey Mahony, Miss Rachel Saunders, Miss Grace Stanton. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Trimester 1,
External
|
Census Date 11-Mar-2021 |
Coordinator: |
Dr Tracey Mahony |
Lecturers:
|
Dr Tracey Mahony, Miss Rachel Saunders, Miss Grace Stanton. |
Method of Delivery: |
WWW - LearnJCU |
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.