This subject examines the use of a range of communication styles, types and mediums
commonly encountered by marketing professionals. The subject is approached from an
Integrated Marketing Communications perspective and supports students to develop practical
skills through industry-based assessments. The subject focuses on: reputational management
and public relations which are critical in digital and social media; promotional strategies
that are linked to content, timing and price sensitivities; and drafting corporate
communications suited to an organisation's strategies and goals. Students will develop
'work-ready' skills suited to graduate positions that require an extended marketing
skill set commonly requested by small to medium sized organisations.
Availabilities
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JCU Brisbane,
Trimester 1,
Internal
|
Census Date 09-Mar-2023 |
Coordinator: |
Dr Tracey Mahony |
Lecturer:
|
Ms Sangeeta Rai. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures
- 10 hours tutorials - Synthesising sessions
- 10 hours online activity - Recodings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 3,
Internal
|
Census Date 05-Oct-2023 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures
- 10 hours tutorials - Synthesising sessions
- 10 hours online activity - Recodings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 06-Apr-2023 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturer:
|
Mr William Lee. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 30-Nov-2023 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
Townsville,
Trimester 1,
Mixed attendance
|
Census Date 09-Mar-2023 |
Face to face teaching
(Dates TBA)
|
Coord/Lect: |
Dr Tracey Mahony. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours workshops
- 10 hours online activity - Recordings, online activities & self-directed learning
- 10 hours online Tutorials - Online collaborate sessions
- assessment and self-directed study
|
|
|
Trimester 1,
External
|
Census Date 09-Mar-2023 |
Coordinator: |
Dr Tracey Mahony |
Lecturers:
|
Dr Tracey Mahony, Miss Rachel Saunders, Miss Grace Stanton. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 30 hours online activity - Recordings, online activities & self-directed learning
- 10 hours online Tutorials - Online Collaborate sessions
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
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