This subject examines the use of a range of communication styles, types and mediums
commonly encountered by marketing professionals. The subject is approached from an
Integrated Marketing Communications perspective and supports students to develop practical
skills through industry-based assessments. The subject focuses on: reputational management
and public relations which are critical in digital and social media; promotional strategies
that are linked to content, timing and price sensitivities; and drafting corporate
communications suited to an organisation's strategies and goals. Students will develop
'work-ready' skills suited to graduate positions that require an extended marketing
skill set commonly requested by small to medium sized organisations.
Availabilities
|
Townsville,
Internal,
Trimester 1
|
Census Date 11-Mar-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
External,
Trimester 1
|
Census Date 11-Mar-2021 |
Method of Delivery: |
WWW - LearnJCU |
|
|
JCU Singapore,
Internal,
Study Period 52
|
Census Date 05-Aug-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 51
|
Census Date 08-Apr-2021 |
Lecturer:
|
Mr SuaKeong Ng. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 22
|
Census Date 24-Jun-2021 |
Coordinator: |
Dr Tracey Mahony |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 21
|
Census Date 11-Mar-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|