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BX2082 - Advertising, Promotions and Mobile Marketing
| Credit points: | 3 |
| Year: | 2021 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
This subject examines the use of a range of communication styles, types and mediums commonly encountered by marketing professionals. The subject is approached from an Integrated Marketing Communications perspective and supports students to develop practical skills through industry-based assessments. The subject focuses on: reputational management and public relations which are critical in digital and social media; promotional strategies that are linked to content, timing and price sensitivities; and drafting corporate communications suited to an organisation's strategies and goals. Students will develop 'work-ready' skills suited to graduate positions that require an extended marketing skill set commonly requested by small to medium sized organisations.
Learning Outcomes
- appraise strategies to build effective advertising campaigns;
- evaluate the different styles of communications and develop strategies to effectively communicate with the market;
- create promotional strategies that demonstrate theoretical understanding of the importance of content, timing and price sensitivity.
Subject Assessment
- Written > Brief - (30%) - Individual
- Written > Client report 1 - (30%) - Individual
- Written > Project report - (40%) - Group.
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 - allow concurrent with BU1108 OR BU2108 OR BU1808 |
| Inadmissible Subject Combinations: |
MG3705 MG2705 |
Availabilities |
|
| Townsville, Internal, Trimester 1 | |
| Census Date 11-Mar-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| External, Trimester 1 | |
| Census Date 11-Mar-2021 | |
| Method of Delivery: | WWW - LearnJCU |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 05-Aug-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 08-Apr-2021 | |
| Lecturer: | Mr SuaKeong Ng. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 24-Jun-2021 | |
| Coordinator: | Dr Tracey Mahony |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 11-Mar-2021 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.