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BX2082 - Advertising, Promotions and Market Communications

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject examines the use of a range of communication styles, types and mediums commonly encountered by marketing professionals. The subject is approached from an Integrated Marketing Communications perspective and supports students to develop practical skills through industry-based assessments. The subject focuses on: reputational management and public relations which are critical in digital and social media; promotional strategies that are linked to content, timing and price sensitivities; and drafting corporate communications suited to an organisation's strategies and goals. Students will develop 'work-ready' skills suited to graduate positions that require an extended marketing skill set commonly requested by small to medium sized organisations.

Learning Outcomes

  • appraise strategies to build effective advertising campaigns;
  • evaluate the different styles of communications and develop strategies to effectively communicate with the market;
  • create promotional strategies that demonstrate theoretical understanding of the importance of content, timing and price sensitivity.

Subject Assessment

  • group (20%)
  • group (30%)
  • individual (50%).
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 - allow concurrent with BU1108 OR BU2108 OR BU1808
Inadmissible
Subject
Combinations:
MG3705 MG2705

Availabilities

Townsville, Mixed attendance, Study Period 2
Census Date 27-Aug-2020
Face to face teaching (to be confirmed by college)
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

External, Study Period 2
Census Date 27-Aug-2020
Method of Delivery: WWW - LearnJCU

JCU Singapore, Internal, Study Period 52
Census Date 06-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 22
Census Date 06-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.