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BX2082 - Advertising, Promotions and Mobile Marketing

Credit points: 3
Year: 2023
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject examines the use of a range of communication styles, types and mediums commonly encountered by marketing professionals. The subject is approached from an Integrated Marketing Communications perspective and supports students to develop practical skills through industry-based assessments. The subject focuses on: reputational management and public relations which are critical in digital and social media; promotional strategies that are linked to content, timing and price sensitivities; and drafting corporate communications suited to an organisation's strategies and goals. Students will develop 'work-ready' skills suited to graduate positions that require an extended marketing skill set commonly requested by small to medium sized organisations.

Learning Outcomes

  • appraise strategies to build effective advertising campaigns;
  • evaluate the different styles of communications and develop strategies to effectively communicate with the market;
  • create promotional strategies that demonstrate theoretical understanding of the importance of content, timing and price sensitivity.

Subject Assessment

  • Written > Brief - (30%) - Individual
  • Written > Client report 1 - (30%) - Individual
  • Written > Project report - (40%) - Group.
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 - allow concurrent with BU1108 OR BU2108 OR BU1808
Inadmissible
Subject
Combinations:
MG3705 MG2705

Availabilities

JCU Brisbane, Trimester 1, Internal
Census Date 09-Mar-2023
Coordinator: Dr Tracey Mahony
Lecturer: Ms Sangeeta Rai.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recodings, online activities & self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 3, Internal
Census Date 05-Oct-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recodings, online activities & self-directed learning
  • assessment and self-directed study

JCU Singapore, Study Period 51, Internal
Census Date 06-Apr-2023
Coordinator: Dr Malobi Mukherjee
Lecturer: Mr William Lee.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 30-Nov-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

Townsville, Trimester 1, Mixed attendance
Census Date 09-Mar-2023
Face to face teaching (Dates TBA)
Coord/Lect: Dr Tracey Mahony.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours workshops
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • 10 hours online Tutorials - Online collaborate sessions
  • assessment and self-directed study

Trimester 1, External
Census Date 09-Mar-2023
Coordinator: Dr Tracey Mahony
Lecturers: Dr Tracey Mahony, Miss Rachel Saunders, Miss Grace Stanton.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities & self-directed learning
  • 10 hours online Tutorials - Online Collaborate sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.