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BX2081 - Consumer Behaviour

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject focusses on consumer behaviour, which is the study of people in a marketplace and how they think and feel when engaging with brands, organisations or ideas, within the context of an increasingly digital environment. It provides students with a multi-faceted understanding of consumer decision-making by exploring emotions, learning and memory, personality, motivation, perception, attitudes and behavioural change, groups and consumer tribes. In addition, it considers gender identity, beauty ideals and concepts of self, and hence explores the role that products and services play in shaping people's identities. Furthermore, the subject differentiates between ethical and unethical behaviours by both consumers and organisations. This subject will provide students with the opportunity to apply leading-edge theories, models and frameworks to the development of marketing strategy and hence demonstrate 'work-ready' knowledge appropriate to a career in marketing, corporate settings, government and community groups.

Learning Outcomes

  • identify and appraise the psychological and social influences on consumer behaviour and their implications for the development of marketing strategies across a range of organisational contexts;
  • demonstrate knowledge and synthesis of consumer behaviour theories, apply this knowledge to a given market situation and make realistic recommendations;
  • present an analysis of a marketing problem in the for-profit or not-for-profit setting, supported by research and consumer behaviour theory.

Subject Assessment

  • other exams (40%)
  • group assignment (20%)
  • individual assignment (40%).
Prerequisites: BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808
Inadmissible
Subject
Combinations:
MG2704

Availabilities

Townsville, Internal, Study Period 1
Census Date 26-Mar-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

External, Study Period 1
Census Date 26-Mar-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

JCU Singapore, Internal, Study Period 52
Census Date 06-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 21
Census Date 09-Apr-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 23
Census Date 03-Dec-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.