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BU4073 - Research Methods and Analysis

Credit points: 3
Year: 2021
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

Students must undertake both BU4072 and BU4073 concurrently.

This subject develops research strategies and methodological skills and analyses relevant to business research. Topics considered include case studies, survey methodology, questionnaire construction, field work techniques, simulation methods, focus groups and index construction. Multiple data analysis techniques are addressed. Emphasis is placed on the intelligent interpretation of information.

Learning Outcomes

  • develop awareness of research as a process;
  • develop knowledge of a variety of research methods;
  • develop knowledge of a range of data analysis techniques.

Subject Assessment

  • Written > Examination - In class - (50%) - Individual
  • Method Assignment - (25%) - Individual
  • Individual Advanced Statistics Assignment - (25%) - Individual.


Townsville, Trimester 1, Internal
Census Date 11-Mar-2021
Coordinator: Dr Alf Kuilboer
Lecturers: Dr Tingzhen Chen, Assoc. Professor Hera Oktadiana.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 39 hours workshops
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.