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BU4073 - Research Methods and Analysis

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

Students must undertake both BU4072 and BU4073 concurrently.

This subject develops research strategies and methodological skills and analyses relevant to business research. Topics considered include case studies, survey methodology, questionnaire construction, field work techniques, simulation methods, focus groups and index construction. Multiple data analysis techniques are addressed. Emphasis is placed on the intelligent interpretation of information.

Learning Outcomes

  • develop awareness of research as a process;
  • develop knowledge of a variety of research methods;
  • develop knowledge of a range of data analysis techniques.
Inadmissible
Subject
Combinations:
BU4065

Availabilities

Townsville, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Professor Philip Pearce
Lecturers: <Person not found>, Professor Philip Pearce.
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: other exams (50%); method assignment (25%); individual advanced statistics assignment (25%).

Cairns, Internal, Study Period 1
Census Date 27-Mar-2014
Coordinator: Professor Philip Pearce
Lecturers: <Person not found>, Professor Philip Pearce.
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: other exams (50%); method assignment (25%); individual advanced statistics assignment (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.