BU4073 - Research Methods and Analysis

Students must undertake both BU4072 and BU4073 concurrently.

This subject develops research strategies and methodological skills and analyses relevant to business research. Topics considered include case studies, survey methodology, questionnaire construction, field work techniques, simulation methods, focus groups and index construction. Multiple data analysis techniques are addressed. Emphasis is placed on the intelligent interpretation of information.

Learning Outcomes

• develop awareness of research as a process;
• develop knowledge of a variety of research methods;
• develop knowledge of a range of data analysis techniques.

Subject Assessment

• other exams (50%)
• method assignment (25%)
• individual advanced statistics assignment (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.