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BU2108 - Marketing Matters

Credit points: 3
Year: 2021
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

Are you convinced that the product or service you wish to sell has value or are you convinced that your idea can contribute to societal change? Do you know your audience? Knowing, effectively communicating and evaluating past engagement with your audience are three critical steps towards successful marketing strategy. These three fundamental questions are raised and answered in Marketing Matters. Marketing theory and practice are addressed in an engaging, interactive and industry relevant way (yes, we know our audience!). From robotics, AI, IT and science and health communication to sales and services marketing, this subject is highly recommended for students who wish to market themselves, their products or their ideas.

Learning Outcomes

  • identify your audience;
  • plan and communicate effectively with your audience;
  • evaluate marketing activities.

Subject Assessment

  • Oral > Presentation 1 - (30%) - Group
  • Written > Project report - (40%) - Group
  • Written > Reflection/reflective task 1 - (30%) - Individual.
Inadmissible
Subject
Combinations:
BU1008 BU1108 BU1808 BU1908 BU2208 MG1702 MG2702

Availabilities

Townsville, Internal, Trimester 2
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

External, Trimester 2
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

External, Trimester 1
Census Date 11-Mar-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Cairns, Internal, Trimester 2
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.