Available to Diploma of Higher Education students only.
Are you convinced that the product or service you wish to sell has value or are you
convinced that your idea can contribute to societal change? Do you know your audience?
Knowing, effectively communicating and evaluating past engagement with your audience
are three critical steps towards successful marketing strategy. These three fundamental
questions are raised and answered in Marketing Matters. Marketing theory and practice
are addressed in an engaging, interactive and industry relevant way (yes, we know
our audience!). From robotics, AI, IT and science and health communication to sales
and services marketing, this subject is highly recommended for students who wish to
market themselves, their products or their ideas.
Availabilities
|
Cairns,
Trimester 2,
Internal
|
Census Date 24-Jun-2021 |
Coordinator: |
Dr Rachel Hay |
Lecturer:
|
Mr Christian Ware. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 9 hours tutorials - Additional Tutorials/Workshops
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 08-Apr-2021 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturers:
|
Assoc. Professor Jacob Wood, Ms Karen Sim. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 05-Aug-2021 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturer:
|
Assoc. Professor Jacob Wood. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 02-Dec-2021 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturer:
|
Assoc. Professor Jacob Wood. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Townsville,
Trimester 2,
Internal
|
Census Date 24-Jun-2021 |
Coordinator: |
Dr Rachel Hay |
Lecturers:
|
Dr Rachel Hay, Miss Rachel Saunders, Mrs Natasha Buttler, Shannon Willcox, <Person not found>, Mrs Carrie Wilson, <Person not found>. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 9 hours tutorials - Additional Tutorials/Workshops
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Trimester 2,
External
|
Census Date 24-Jun-2021 |
Coordinator: |
Dr Rachel Hay |
Lecturers:
|
Dr Rachel Hay, Miss Rachel Saunders, Mrs Natasha Buttler, Shannon Willcox, <Person not found>, Mrs Carrie Wilson, <Person not found>. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
Trimester 1,
External
|
Census Date 11-Mar-2021 |
Coordinator: |
Dr Rachel Hay |
Lecturers:
|
Miss Rachel Saunders, Mrs Natasha Buttler. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|