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BU1808 - Marketing Matters
| Credit points: | 3 |
| Year: | 2021 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
Available to Diploma of Higher Education students only.
Are you convinced that the product or service you wish to sell has value or are you convinced that your idea can contribute to societal change? Do you know your audience? Knowing, effectively communicating and evaluating past engagement with your audience are three critical steps towards successful marketing strategy. These three fundamental questions are raised and answered in Marketing Matters. Marketing theory and practice are addressed in an engaging, interactive and industry relevant way (yes, we know our audience!). From robotics, AI, IT and science and health communication to sales and services marketing, this subject is highly recommended for students who wish to market themselves, their products or their ideas.
Learning Outcomes
- identify your audience;
- plan and communicate effectively with your audience;
- evaluate marketing activities.
Subject Assessment
- Oral > Presentation 1 - (30%) - Group
- Written > Project report - (40%) - Group
- Written > Reflection/reflective task 1 - (30%) - Individual.
| Inadmissible Subject Combinations: |
BU1108 BU1008 BU1908 BU2108 BU2208 MG1702 MG2702 |
Availabilities |
|
| Cairns, Trimester 2, Internal | |
| Census Date 24-Jun-2021 | |
| Coordinator: | Dr Rachel Hay |
| Lecturer: | Mr Christian Ware. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 51, Internal | |
| Census Date 08-Apr-2021 | |
| Coordinator: | Dr Malobi Mukherjee |
| Lecturers: | Assoc. Professor Jacob Wood, Ms Karen Sim. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 52, Internal | |
| Census Date 05-Aug-2021 | |
| Coordinator: | Dr Malobi Mukherjee |
| Lecturer: | Assoc. Professor Jacob Wood. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 53, Internal | |
| Census Date 02-Dec-2021 | |
| Coordinator: | Dr Malobi Mukherjee |
| Lecturer: | Assoc. Professor Jacob Wood. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Townsville, Trimester 2, Internal | |
| Census Date 24-Jun-2021 | |
| Coordinator: | Dr Rachel Hay |
| Lecturers: | Dr Rachel Hay, Miss Rachel Saunders, Mrs Natasha Buttler, Miss Shannon Willcox, Mrs Sadaf Zahra, Mrs Carrie Wilson, <Person not found>. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Trimester 2, External | |
| Census Date 24-Jun-2021 | |
| Coordinator: | Dr Rachel Hay |
| Lecturers: | Dr Rachel Hay, Miss Rachel Saunders, Mrs Natasha Buttler, Miss Shannon Willcox, Mrs Sadaf Zahra, Mrs Carrie Wilson, <Person not found>. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
| Trimester 1, External | |
| Census Date 11-Mar-2021 | |
| Coordinator: | Dr Rachel Hay |
| Lecturers: | Miss Rachel Saunders, Mrs Natasha Buttler. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.