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BU1808 - Managing Consumer Markets

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

At the interface between business and society, managing consumer markets sustainably has an important role to play in shaping the environment for future generations. In developed and developing countries in the tropics and beyond, consumer markets are evolving as service dominated economies. New service business opportunities are emerging in the business and not-for-profit sector to meet the needs of changing consumer markets. This subject examines consumers in evolving markets and explores how businesses need to adapt their practices to add consumer value and achieve a sustainable competitive advantage. Topics examined: analysing the marketing environment; gaining insights through information; buyer behaviour; targeting and positioning service products in competitive markets, developing sustainable service products and brands; managing people and building service relationships; delivering service products through physical and electronic channels; building sustainable communication strategies; understanding costs and sustainable pricing approaches; improving service quality and productivity to manage consumer market demands. The subject integrates knowledge gained from marketing, operations, information technology and human resource management to manage consumer markets in an ethical and sustainable manner.

Learning Outcomes

  • explain why sustainable business practices are vitally important, both in society and to a successful business;
  • demonstrate effective written communication skills in a professional business context;
  • examine in a marketing context how the landscape of modern economies in the tropics and beyond are developing, and identify the service product opportunities that are emerging for businesses and the non-for-profit sector;
  • analyse how functional areas within a business must collaborate to service consumer markets and sustain a viable business;
  • examine the role played by service product marketing elements in adding consumer value to changing consumer markets through a sustainable approach.
Inadmissible
Subject
Combinations:
BU1108 BU1008 BU1908 BU2108 BU2208 MG1702 MG2702

Availabilities

Townsville, Internal, Study Period 2
Census Date 29-Aug-2019
Coordinator: Dr Rachel Hay
Lecturers: Dr Rachel Hay, Mr Muhammad Saleem.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 9 hours tutorials - Additional Tutorials/Workshops
  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: quizzes or tests (30%); blog (25%); application design (45%).
Special Assessment Requirements: Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task.

External, Study Period 2
Census Date 29-Aug-2019
Coordinator: Dr Rachel Hay
Lecturers: Dr Rachel Hay, Mr Muhammad Saleem.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: quizzes or tests (30%); blog (25%); application design (45%).

Cairns, Internal, Study Period 2
Census Date 29-Aug-2019
Coordinator: Dr Rachel Hay
Lecturer: Mr Christian Ware.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 9 hours tutorials - Additional Tutorials/Workshops
  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: quizzes or tests (30%); blog (25%); applicstion design (45%).
Special Assessment Requirements: Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task.

JCU Singapore, Internal, Study Period 52
Census Date 08-Aug-2019
Lecturer: Dr Jacob Wood.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: quizzes or tests (30%); blog (25%); application design (45%).

JCU Singapore, Internal, Study Period 53
Census Date 05-Dec-2019
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: quizzes or tests (30%); blog (25%); application design (45%).

JCU Singapore, Internal, Study Period 51
Census Date 11-Apr-2019
Coordinator: Dr Rachel Hay
Lecturer: Dr Jacob Wood.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: quizzes or tests (30%); blog (25%); application design (45%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.