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BU1808 - Marketing Matters

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

Available to Diploma of Higher Education students only.

Are you convinced that the product or service you wish to sell has value or are you convinced that your idea can contribute to societal change? Do you know your audience? Knowing, effectively communicating and evaluating past engagement with your audience are three critical steps towards successful marketing strategy. These three fundamental questions are raised and answered in Marketing Matters. Marketing theory and practice are addressed in an engaging, interactive and industry relevant way (yes, we know our audience!). From robotics, AI, IT and science and health communication to sales and services marketing, this subject is highly recommended for students who wish to market themselves, their products or their ideas.

Learning Outcomes

  • identify your audience;
  • plan and communicate effectively with your audience;
  • evaluate marketing activities.

Subject Assessment

  • Invigilated > Presentations - (30%)
  • Blog Reflection - (30%)
  • App Pitch - (40%).
Inadmissible
Subject
Combinations: 		BU1108 BU1008 BU1908 BU2108 BU2208 MG1702 MG2702

Availabilities
Townsville, Internal, Study Period 2
Census Date 27-Aug-2020
Lecturer: Dr Rachel Hay.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 9 hours tutorials - Additional Tutorials/Workshops
  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

External, Study Period 2
Census Date 27-Aug-2020
Lecturer: Dr Rachel Hay.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Cairns, Internal, Study Period 2
Census Date 27-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 9 hours tutorials - Additional Tutorials/Workshops
  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 52
Census Date 06-Aug-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 53
Census Date 03-Dec-2020
Coordinator: Dr Rachel Hay
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2020
Coordinator: Dr Rachel Hay
Lecturer: Dr Jacob Wood.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.