BU1808 - Marketing Matters
Credit points: |
3 |
Year: |
2021 |
Student Contribution Band: |
Band
4
|
Administered by: |
College of Business, Law & Governance |
Available to Diploma of Higher Education students only.
Are you convinced that the product or service you wish to sell has value or are you
convinced that your idea can contribute to societal change? Do you know your audience?
Knowing, effectively communicating and evaluating past engagement with your audience
are three critical steps towards successful marketing strategy. These three fundamental
questions are raised and answered in Marketing Matters. Marketing theory and practice
are addressed in an engaging, interactive and industry relevant way (yes, we know
our audience!). From robotics, AI, IT and science and health communication to sales
and services marketing, this subject is highly recommended for students who wish to
market themselves, their products or their ideas.
Learning Outcomes
- identify your audience;
- plan and communicate effectively with your audience;
- evaluate marketing activities.
Subject Assessment
- Oral > Presentation 1 - (30%) - Group
- Written > Project report - (40%) - Group
- Written > Reflection/reflective task 1 - (30%) - Individual.
Inadmissible Subject Combinations:
|
BU1108 BU1008 BU1908 BU2108 BU2208 MG1702 MG2702 |
Availabilities
|
Townsville,
Internal,
Trimester 2
|
Census Date 24-Jun-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 9 hours tutorials - Additional Tutorials/Workshops
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
External,
Trimester 2
|
Census Date 24-Jun-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
External,
Trimester 1
|
Census Date 11-Mar-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
Cairns,
Internal,
Trimester 2
|
Census Date 24-Jun-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 9 hours tutorials - Additional Tutorials/Workshops
- 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 52
|
Census Date 05-Aug-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 53
|
Census Date 02-Dec-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 51
|
Census Date 08-Apr-2021 |
Lecturer:
|
Assoc. Professor Jacob Wood. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.