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BU1108 - Marketing Matters

Credit points: 3
Year: 2023
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

Are you convinced that the product or service you wish to sell has value or are you convinced that your idea can contribute to societal change? Do you know your audience? Knowing, effectively communicating and evaluating past engagement with your audience are three critical steps towards successful marketing strategy. These three fundamental questions are raised and answered in Marketing Matters. Marketing theory and practice are addressed in an engaging, interactive and industry relevant way (yes, we know our audience!). From robotics, AI, IT and science and health communication to sales and services marketing, this subject is highly recommended for students who wish to market themselves, their products or their ideas.

Learning Outcomes

  • identify your audience;
  • plan and communicate effectively with your audience;
  • evaluate marketing activities.

Subject Assessment

  • Oral > Presentation 1 - (30%) - Group
  • Written > Project report - (40%) - Group
  • Written > Reflection/reflective task 1 - (30%) - Individual.

Special Assessment Requirements

Mandatory attendance requirements apply in this subject. A student who fails to attend at least 8 out of 10 workshops, must meet with the Associate Dean of Learning and Teaching and provide evidence as to why they should be permitted to submit the final assessment task.

Inadmissible
Subject
Combinations:
BU1008 BU1808 BU1908 BU2108 BU2208 MG1702 MG2702

Availabilities

Cairns, Trimester 2, Internal
Census Date 22-Jun-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours seminars
  • 10 hours online activity - Recordings, online activities and self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 1, Internal
Census Date 09-Mar-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 2, Internal
Census Date 22-Jun-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 3, Internal
Census Date 05-Oct-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Singapore, Study Period 51, Internal
Census Date 06-Apr-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours was Other - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Study Period 52, Internal
Census Date 03-Aug-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours was Other - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 30-Nov-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours was Other - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study

Townsville, Trimester 2, Internal
Census Date 22-Jun-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours seminars
  • 10 hours online activity - Recordings, online activities and self-directed learning
  • assessment and self-directed study

Trimester 2, External
Census Date 22-Jun-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities and self-directed learning
  • 10 hours online Tutorials - Online Collaborate sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Trimester 1, External
Census Date 09-Mar-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities and self-directed learning
  • 10 hours online Tutorials - Online Collaborate sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.