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BU1108 - Marketing Matters
| Credit points: | 3 |
| Year: | 2023 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
This subject introduces students to the pivotal role marketing plays in business. This subject provides students the opportunity to witness the marketing pillars in a real life, everyday scenario and how marketing impacts the overall profitability of a business. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning. Students will examine how external forces impact a business operation, evaluate how the business operates, identify target audience and recommend a digital marketing solution that will grow sales. No matter what role you have in business, it will encompass some form of marketing - this is why marketing matters.
Learning Outcomes
- understand the fundamental marketing principles and how they relate to business;
- conduct business analysis to identify business opportunities;
- successfully deliver a persuasive presentation in the form of a marketing pitch;
- work collaboratively as part of a team to deliver an outcome.
Subject Assessment
- Written > Test/Quiz 1 - (15%) - Individual
- Oral > Presentation 1 - (25%) - Group & Individual
- Written > Project report - (30%) - Group
- Written > Reflection/reflective task 1 - (30%) - Individual.
Special Assessment Requirements
Mandatory attendance requirements apply in this subject. A student who fails to attend at least 8 out of 10 workshops, must meet with the Associate Dean of Learning and Teaching and provide evidence as to why they should be permitted to submit the final assessment task.
| Inadmissible Subject Combinations: |
BU1008 BU1808 BU1908 BU2108 BU2208 MG1702 MG2702 |
Availabilities |
|
| Cairns, Trimester 2, Internal | |
| Census Date 22-Jun-2023 | |
| Coordinator: | Mrs Natasha Buttler |
| Lecturer: | Mr Christian Ware. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 1, Internal | |
| Census Date 09-Mar-2023 | |
| Coordinator: | Mrs Natasha Buttler |
| Lecturer: | Mr Max Boudan. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 2, Internal | |
| Census Date 22-Jun-2023 | |
| Coordinator: | Mrs Natasha Buttler |
| Lecturer: | Mr Rob Kelly. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 3, Internal | |
| Census Date 05-Oct-2023 | |
| Coordinator: | Mrs Natasha Buttler |
| Lecturer: | Mr Max Boudan. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 51, Internal | |
| Census Date 06-Apr-2023 | |
| Coordinator: | Dr Malobi Mukherjee |
| Lecturer: | Ms Karen Sim. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 52, Internal | |
| Census Date 03-Aug-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 53, Internal | |
| Census Date 30-Nov-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Townsville, Trimester 2, Internal | |
| Census Date 22-Jun-2023 | |
| Coordinator: | Mrs Natasha Buttler |
| Lecturers: | Ms Sarah Anderton, Miss Rachel Saunders, Mrs Natasha Buttler. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Trimester 2, External | |
| Census Date 22-Jun-2023 | |
| Coordinator: | Mrs Natasha Buttler |
| Lecturers: | Ms Sarah Anderton, Miss Rachel Saunders, Mrs Natasha Buttler. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
| Trimester 1, External | |
| Census Date 09-Mar-2023 | |
| Coordinator: | Mrs Natasha Buttler |
| Lecturers: | Ms Sarah Anderton, Miss Rachel Saunders, Mrs Natasha Buttler, Mrs Karlee Bezanson. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.